Coordinator, Social Content Strategy

Kohl's

Kohl’s is a leading omnichannel retailer with more than 1,100 stores in 49 states.

Kohl's business is built on a solid foundation of more than 60 million customers, an unmatched brand portfolio, industry-leading loyalty and Kohl's Card programs, a convenient and accessible nationwide store footprint, and large digital business on Kohls.com and the Kohl's mobile app.

https://www.kohls.com/

Position Details

Coordinator, Social Content Strategy
Job
Full-time
Office/WFH
100% remote
5/13/2025
Southeast Wisconsin
Menomonee Falls, WI

About the Role

In this role, you will support the execution of Kohl's paid and organic social campaigns to drive sales and traffic, as well as influencer programming and engagement for Kohl’s.

What You’ll Do:

  • Develop the social calendar for always-on paid and organic content that delivers against social goals and strategies

  • Use social channel best practices and media learnings to optimize and evolve content

  • Identify and activate on social media trends, leaning into insights, data and trend reports to inform real-time content creation

  • Create social content for all broad-based brand programs and strategies, including seasonal initiatives, micro brand strategies, new brand launches, special and celebrity events, internal communications and other press functions

  • Support ongoing reporting, measurement and analysis of social content and performance

  • Maintain internal and external social partner relations to effectively collaborate across the organization/team to execute social content and programming that align with brand strategies and annual marketing plans

  • Maintain a pulse on new and emerging trends and platform testing, learning, and experimenting in ways that feel authentic to the brand

  • Identify influencer content-sharing opportunities across Kohl’s paid and organic efforts, as well as digital extensions across Kohl’s marketing channels

  • Support press, experiential, influencer and engagement teams as needed

  • Additional tasks may be assigned

What Skills You Have:

Required

  • Bachelor’s Degree in Brand Marketing, Social Media, Public Relations, Journalism, Communications, Experiential Marketing, or other applicable areas of study 

  • Minimum of 1-3 years of experience in consumer public relations with established editorial contacts

  • Understanding of the retail and/or corporate environment

Preferred

  • Experience working with different social media spaces (Facebook, X/Twitter, Pinterest, Instagram, Snapchat, TikTok, YouTube, Threads)

  • Experience working with various social media dashboards and monitoring tools (e.g., Sprout Social, Sprinklr, Khoros, HootSuite, Brandwatch, Talkwalker, Meltwater, Netbase, etc.)

  • Experience working with/for agencies

  • Demonstrated the ability to think strategically and outside of the box


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