Copywriter & Social Media Specialist

Illinois Bone & Joint Institute, LLC

IBJI is a large regional musculoskeletal healthcare organization and provider made up of nearly 200 physicians and more than 1800 staff who care for thousands of patients daily. It is essential that IBJI maintain optimal health for its caregivers to provide accessible quality care and services for our patients.

Position Details

Copywriter & Social Media Specialist
Northern Illinois
Des Plaines, IL

Illinois Bone & Joint Institute, LLC, Chicagoland's premier orthopaedic medical practice has a full time Copywriter & Social Media Specialist opening at our Central Business Office. The Copywriter & Social Media Specialist, under the direction of the Senior Marketing Manager is responsible for the implementation of communication tactics that strengthen the IBJI brand and service lines. This position will help craft and distribute the IBJI story through internal and external messaging channels including website, blogs, publications, interviews, and social media. Additionally, this role will provide promotional and logistical support for special events, community outreach projects, and ensure execution of partnership activations.

Essential Duties:

  • Serve as writer and editor of content for external print and digital media, including social media, blogs, website, newsletters, patient stories, and other external publications 
  • Organize content for distribution via publications, websites, social media and other venues
  • Plan and execute a monthly calendar for social media and e-newsletters, including copywriting, creation of graphics, and reporting on metrics and traffic, and management of unsubscribes 
  • Monitor social media and general IBJI contact us inbox for questions and comments, provide excellent customer service in response or timely follow up with appropriate party 
  • Write content for the web in-line with SEO best practices 
  • Oversee planning and execution of in-house magazine, Move Better Complete professional interviews with internal stakeholders (including leadership, physicians, and other providers) as well as, with patients for blogs, patient stories, and other communications 
  • Implement communication plans for new service lines, locations, and providers 
  • Build and maintain relationships with local and industry reporters to secure interviews and tv appearances for IBJI leadership and physicians. 
  • Organize/coordinate interviews for doctors/staff with writers and reporters 
  • Participate in the development of organizations strategic marketing plans 
  • Maintain consistent messaging and enforce IBJI branding guidelines across categories, divisions, sponsorships and activations 
  • Provide general marketing support including: management of distribution lists, maintaining inventory of promotional items, and staffing community events

Job Qualifications:

  1. Hold a Bachelors Degree in Marketing, Communications, Public Relations or Journalism
  2. Minimum of 3 years of experience in marketing or public relations as well as 3 years experience in copywriting (experience in healthcare preferred)
  3. Strong writing and editing skills
  4. Experience with Canva for graphic design, preferred
  5. Highly proficient with Microsoft Office Suite, Google Suite, & Apple (Mac) products

IBJI offers a competitive compensation package including full life, health, dental and disability insurance. We offer a generous PTO benefit along with a 401k/profit sharing plan.

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