Copywriter

OVERVIEW

Brunswick is looking for a Copywriter to join our Creative Services team. You’ll create marketing copy that brings our brands’ stories to life, resonates with boaters and anglers, and stands out in the marine marketplace. You'll also have opportunities to work on higher-level concepting for marketing campaigns. Creative Services is a growing team, and you’ll collaborate with a talented crew of designers, copywriters, project managers, partners, and clients to encourage consumers to get on the water with Brunswick.

RESPONSIBILITIES

• Critically think through project briefs and customer journey to create engaging and appropriate messaging that fulfills our clients’ objectives 
• Collaborate with your design partner on each project to build creative, cohesive campaigns 
• Collaborate on developing campaign concepts that stand out to consumers and fulfill our brands’ objectives and tell their stories 
• Develop on-brand copy that engages boating, fishing, and watersports enthusiasts across digital and print channels (print ads, digital ads, web copy, catalogs, brochures, point-of-purchase displays, tradeshow displays and more) 
• Review creative proofs for spelling, grammar, and overall quality according to our in-house style guides 
• Build your knowledge of our audience (boaters, anglers, watersports enthusiasts), their interests, and the marine industry

• 8+ years of experience in an advertising/marketing agency or in-house marketing department 
• Bachelor's degree in related field preferred but may be waived for candidates with relevant experience and exceptional portfolio 
• Experience in collaboratively developing creative campaign concepts 
• Experience producing copy across communication channels 
• Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices 
• Strong time management to meet tight deadlines while working on simultaneous projects 
• Experience editing and proofreading according to multiple style guides with acute attention to detail 
• Basic understanding of SEO keyword usage 
• Portfolio that demonstrates creative marketing copy across channels for multiple clients