Copywriter

Brunswick is looking for a Copywriter to join our Creative Services team.

Copy fuels successful campaigns that build brands. You’ll do that for multiple brands that fuel people’s love for being on the water. Every. Single. Day. You’ll have opportunities to work on higher-level concepting for marketing campaigns that get developed in all media. Creative Services is a growing team, and you’ll collaborate with a talented crew of designers, copywriters, project managers, partners, and clients to encourage consumers to get on the water with Brunswick.

At Brunswick, we have passion for our work and a distinct ability to deliver. 

Essential Functions:

• Collaborate with your art/design partner on each project to build creative, cohesive campaigns
• Collaborate on developing campaign concepts that stand out to consumers and fulfill our brands’ objectives and tell their stories
• Develop on-brand copy that engages boating, fishing, and watersports enthusiasts across digital and print channels (print ads, digital ads, web copy, catalogs, brochures, point-of-purchase displays, tradeshow displays and more)
• Learn. Explore. Build your knowledge of our audience (boaters, anglers, watersports enthusiasts), their interests, and the marine industry
• Review creative proofs for spelling, grammar, and overall quality according to our in-house style guides

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way. 

Required Qualifications:  

• 4+ years of experience in an advertising/marketing agency or in-house marketing department
• Passion for developing creative campaign concepts that stand out and connect with consumers.
• Bachelor's degree in related field preferred but may be waived for candidates with relevant experience and exceptional portfolio
• Curiosity and willingness to learn from Creative directors and senior writers.
• Experience producing copy across communication channels
• Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices 
• Strong time management to meet tight deadlines while working on simultaneous projects
• Experience editing and proofreading according to multiple style guides with acute attention to detail
• Basic understanding of SEO keyword usage
• Portfolio that demonstrates creative marketing copy across channels for multiple clients

The anticipated pay range for this position is $74,600 - $119,500 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more.