Copywriter

Collegis Education

Collegis Education is a marketing and technology education solutions company that offers industry-leading services for colleges and universities of every size in every sector. Using a proactive and data-driven approach, Collegis Education empowers institutions to make a broader impact by providing insights that help grow enrollments, improve student outcomes and optimize expenses. With several decades of experience working within the higher education industry, the team at Collegis Education was founded within the walls of a college and expanded to help change more lives through education. Currently, the infrastructures established by Collegis Education support more than 40,000 students nationwide.

https://collegiseducation.com/


Position Details

Copywriter
Job
Full-time
5/25/2022
Twin Cities Metro
Bloomington, MN

The Copywriter provides creative solutions to complex challenges through the written word. Collaborating with designers and strategists, the Copywriter delivers on-brand messaging that brings business results through a great audience experience. Top candidates love writing in a digitally driven marketing environment. Collegis copywriters are supportive motivators for the audience. They write compelling, concise copy that is authentic and spurs positive action.

PRIMARY RESPONSIBILITIES, ESSENTIAL FUNCTIONS AND REQUIREMENTS:

  • Craft original concepts and execute copy based on established brand voice/tone and creative brief, and maintain editorial standards. 
  • Concept and collaborate on campaign ideas and digital tactics. 
  • Manage and prioritize timelines to meet deadlines. 
  • Tailor each message to the audience and channel, such as web (using SEO best practices), social media, display advertising, video, automated marketing as well as traditional marketing materials such as one-sheets, billboards and event materials. 
  • Work with designers and other copywriters to concept, write, present, and defend work while addressing client needs. 
  • Research and proactively pursue ideas for professional development, while seeking out creative mentorship, and inspiration. 
  • Maintain up-to-date knowledge of client business strategies and education regulations, and how these apply to effective written communications.

Requirements:

  • 3+ years of relevant writing experience; professional agency experience preferred. 
  • Portfolio showcasing digital writing experience. 
  • Strong script-writing skills in both short- and long-form content. 
  • Expert understanding of creative development, from reviewing briefs to executing deliverables. 
  • Ability to multi-task, juggle multiple projects, and meet tight deadlines while maintaining sharp attention to detail. 
  • Excellent conceptual skills with the ability to write in a wide variety of formats, mediums, tones and styles. 
  • Ability to synthesize extensive data and content into concise, eloquent, and compelling messaging that meets objectives. 
  • Ability to communicate professionally in both speaking and writing. 
  • Experience presenting ideas and rationale for concepts. 
  • Bachelor's degree in English, journalism, communication or a concentration in writing is required


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