Copywriter

Creative Marketing Resources

Creative Marketing Resources (CMR) is Wisconsin's leading behavior change marketing agency. Our mission is to partner with organizations that believe in using innovative, impactful communications to create real, positive change. In recent years, we’ve experienced rapid growth (2018 and 2019 Inc 5000 awardee), with much of that growth resulting from our superior client service and behavior science methodology. Right now, we’re looking for a driven professional who believes in our mission as we continue to grow!

http://www.cmredge.com


Position Details

Copywriter
Job
Full-time
5/30/2021
Southeast Wisconsin
Milwaukee, WI

We are seeking a Copywriter to join our team. The Copywriter is responsible for working on a variety of projects engaging with cross-cultural and multicultural audiences, with a specific focus on Black/African Americans. To be successful in this role, you should have excellent writing skills and experience developing advertising copy across multiple channels (print, radio, social media, etc.). Ultimately, you will ensure we maintain a strong online voice and brand consistent with our marketing goals. Experience with government or public health campaigns targeting multicultural audiences is a plus.

  • Interpret creative briefs to understand project requirements 
  • Brainstorm visual and copy ideas with other members of the creative team 
  • Adapt the points from a creative brief into clear, persuasive copy that can resonate with African American and other multicultural audiences 
  • Develop copy for different creative formats (print ads, radio spots, television, social media posts, etc.) 
  • Modify copy per feedback from creative team and client 
  • Oversee the final production of copy for creative assets 
  • See projects through the whole creative lifestyle, from inception to deployment
  • Bachelor's degree in English, Journalism, Marketing, or Communications 
  • 2-4 years of experience as a copywriter in the advertising industry 
  • Ability to create content for multicultural audiences 
  • Aware of current copy/messaging trends and standards 
  • Comfortable with numerous critiques/revisions 
  • Comfortable working alongside a creative team in a fast-paced environment 
  • Demonstrated time management skills 
  • Excellent writing, editing and proofreading skills
  • Competitive salary and benefits 
  • Health insurance 
  • Paid vacation 
  • Dynamic team environment in an exciting and challenging industry 
  • Opportunity to develop professionally and expand your knowledge through cross-functional, collaborative experiences


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