Copywriter

Crowe seeks a copywriter who can describe our myriad—and often complex—services in compelling, relatable ways. We’re looking for someone who has developed high-quality content aligned to branding requirements in a variety of formats and industries. He or she should be an agile, versatile creative professional who can produce great copy on deadline, taking a variety of input and shaping it into a concise message compliant with brand standards and voice. This individual should have experience that ranges from contributing to big ideas for marketing campaigns to writing ad copy. In addition, this role will involve working with the proofreading, creative, and publishing services teams within Crowe.

Responsibilities:

• Incorporate the Crowe voice and brand standards across all marketing and sales communications touchpoints 
• Write and edit copy across the entire brand ecosystem, including (but not limited to) print brochures, case studies, emails, videos and sales presentations 
• Keep up-to-date on industry trends, strategies, and techniques, ensuring the firm stays at the forefront of content innovation 
• Participate in brainstorming exercises related to marketing themes and campaigns 
• Effectively and convincingly prepare and present creative concepts and messaging recommendations to internal teams and BU/IV stakeholders 
• Work closely with senior copywriter to coordinate assignments and set priorities 
• Collaborate with design, publishing services, sales enablement, and other internal teams on content creation 
• Serve as a wellspring of ideas and inspire creative excellence in colleagues 
• Work with internal clients and MDS colleagues to collaboratively solve content challenges. 
• Research and translate existing and new information into client benefits and value propositions

The ideal candidate should have the following:

• Bachelor's degree in Communications, Marketing, Journalism, English, or other writing-intensive field 
• A minimum of 3 years of experience in writing marketing copy, preferably in a corporate setting 
• Exceptional and effective writing, editing, and message development skills that emphasize clear construction, grammar, and relevance 
• Willingness to work extended hours as needed 
• Experience working on integrated marketing campaigns across multiple channels 
• Experience with short-form (ad copy, taglines, etc.) and long-form (content marketing, thought leadership) 
• Agency and/or client-side marketing experience 
• Demonstrated excellence in performance, in the form of industry awards, campaign metrics, and/or a strong portfolio

The above statements are intended to describe the essential job functions and level of work performed by individuals assigned to this classification. They are not to be construed as an exhaustive list of all duties performed by personnel occupying this position.