Copywriter

The Retail/Omnichannel Copywriter is an essential member of the Duluth Trading creative team, writing a high volume of compelling omnichannel copy consistent with the company’s robust brand personality. This professional will have a core focus writing for our Retail Channel: innovative product packaging, store signage, social media, online store experience content and store events designed to drive traffic to our 50+ stores. This role will also involve assignments in the catalog, web product copy and social media channels. The Copywriter is charged with mastering the unique Duluth Trading brand voice, using it to craft engaging and hard-selling product copy, and to concept product names, product positions and campaigns.

PURPOSE OF POSITION:

The Retail/Omnichannel Copywriter is an essential member of the Duluth Trading creative team, writing a high volume of compelling omnichannel copy consistent with the company’s robust brand personality. This professional will have a core focus writing for our Retail Channel: innovative product packaging, store signage, social media, online store experience content and store events designed to drive traffic to our 50+ stores. This role will also involve assignments in the catalog, web product copy and social media channels. The Copywriter is charged with mastering the unique Duluth Trading brand voice, using it to craft engaging and hard-selling product copy, and to concept product names, product positions and campaigns.

What You’ll Do:

• Adapt your writing style to an entertaining, occasionally boisterous brand. Learn the nooks and crannies of what it means to write “Duluthy” for both the men’s and women’s side of our business.
• Write concise, well-crafted copy that supports all the needs of our growing retail business, especially in the form of retail store signage and product packaging.
• Represent and support retail in written form through every marketing channel, whether that be print, email or social media.
• Become a product expert and have it show in the retail sign, hangtag or web product page. Our gear solves problems, and you need to communicate that to the world. This means writing and editing new product descriptions, as well as repositioning existing products.
• Help with the nuts-and-bolts processes that make marketing work – routing copy for proofing, uploading descriptions to the website, small writing projects, etc.
• From time to time, pitch in on high-level creative concepting and strategy. This includes product naming and brainstorming, creative campaigns, and moonshot marketing projects.
• Above all: meet your many and overlapping deadlines.

• 3+ years of commercial writing experience.
• Experience working as part of an in-house creative department or ad agency is strongly preferred. Previous retail packaging or signage background desired.
• Writing samples or portfolio required for consideration. PDF format or website link required for submission.
• Bachelor’s Degree in Journalism, English, Communications, or equivalent experience in a related field.
• Must be highly creative with excellent writing ability. Strong brainstorming and concepting skills. Excellent editing and proofreading skills.
• Previous experience with InDesign and Microsoft Office Suite.
• Comfortable working in a fast-paced, highly-collaborative work environment.