Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Store’s across the country.
The Center of Excellence (COE), Americas is multi-disciplinary regional extension of Group (HQ) Commercial team, built to support Market-driven needs within the realm of Group-led strategies. The team increases global capability, informs strategic decisions leveraging local insights, cascades Global best practices and executes bespoke and localized Market campaigns and experiences.
The COE includes Insights, Creative, Digital, Delivery, Retail Experience, and Strategic Planning which is the function responsible for the creative and social strategy, development of briefs and partnership with the Markets in developing marketing strategies and creative execution within the region. The Americas is comprised of 3 markets – US, Canada and Mexico – with South American expansion on the horizon.
The goal of the Center of Excellence is to provide in-region support to our markets, acting as connectors to our global teams in the UK, and drive excellence across all our marketing and retail communications assets.