Copywriters, we’ve found, tend to come in one of two forms: a) the big picture idea person with strong concepts and headlines to match, but long form body copy isn’t really they’re thing; and b) the type whose not all that strong at big ideas, but can craft well-written long form prose and body copy beautifully, because they have a command of the English language and take the time to study in earnest the subject of their words.
Then there’s the ultra-rare third type, c) the one who is both part A and part B. Promotional ideas are what they live for, yet an assignment to write a brochure for the same product or service clearly, concisely, and grammatically correct is secretly just as fulfilling in its own way.
We’re willing to interview and potentially hire an “A” or a “B” depending on the level of skill they possess at their specialty. However, if you’re a “C,” your chances are excellent, and we’d love to talk right away.