Copywriter

The Copywriter is Fresh Thyme’s expert in communicating to our customers. This is an integral role on the Fresh Thyme Creative team, is responsible for partnering with the Creative Director and Designers I, II, III in the development of campaign ideas. This role lives and breathes the voice of our customer, leading all writing and proofing editing on all brand and promotional materials.

The Copywriter should be versed in creative and language development across media – digital, social, video, radio, out-of-home, print, in-store. This role is responsible for partnering with Designers to crack campaign ideas and communicate them most effectively to their given audience (can include internal team member campaigns and external customer campaigns).

This role works closely with internal and external design/writing teams, Marketing and Merchandising to ensure projects deliver on brand and business objectives, as well as deadlines.

*Hybrid Schedule offered: Tuesday-Wednesday in-office, Monday, Thursday & Friday flexible/remote days.*

Duties and Responsibilities (Key Deliverables):

The duties of a Copywriter will include but may not be limited to the following:

• Supports Creative Director + Designers in developing brand vision, marketing campaigns and advancing the voice of Fresh Thyme brand throughout communication channels. 
• Writes, edits, proofs and optimizes brand and promotional content. 
• Successfully collaborates with internal teams to move concepts into execution, delivering best-in-class, timely work. 
• Responsible for maintaining brand copy guidelines across all media channels. 
• Ability to think beyond words and apply customer communication principles to delivering creative ideas through concept development and brainstorming sessions with designers. 
• Ability to prioritize assignments and deliver on deadlines in a high-paced environment. 
• This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required.

Job Requirements:

Education:

• Bachelor’s degree in Marketing, Communications, or related field.

Experience:

• 5+ years of experience copywriting and editing, preferably in a marketing environment

Functional/Technical Knowledge, Skills and Abilities Required:

• Passion for words; ability to incite passion in others. 
• Candidate will be asked to describe their relationship with words 
• Creative thinker, planner, communicator, writer 
• Advanced planning skills, consistently meets deadlines 
• Attentive to detail 
• Strong communications, interpersonal and organizational skills 
• Proficiency in Microsoft Office is mandatory 
• Experience with web editing tools like Dreamweaver is helpful 
• Customer segmentation, targeted marketing and community building/social networking is a plus

Scope of Position:

• Corporate-wide scope 
• Impact to company’s financial success, growth and reputation.

Work Environment:

• Corporate office environment. 
• Majority of time spent at desk location.