Copywriter

FTD Companies

About Us:

For over 110 years we've been helping people all across the country do more than just send flowers and gifts. Along with our network of expert florists, we've helped them give joy, strength and love. And most importantly, we've helped them give it with meaning. We are a private equity-backed company with one of the largest florist networks in the world.

In addition to delivering flowers and gifts, we support locally-owned retail florists by providing technology, marketing, and digital services to members of our florist network.

For all of life's occasions and everyday moments, visit FTD.com

http://www.ftdcompanies.com/


Position Details

Copywriter
Job
Full-time
12/13/2021
Northern Illinois
Downers Grove/Remote, IL

Purpose of Position:

The Copywriter is responsible for writing a broad range of copy, proofreading and delivering brand identity through copy content for printed and digital marketing materials.

Primary Duties & Responsibilities:

  • Develop product copy and descriptions 
  • Evolve the brand voice under the guidance of Creative Director 
  • Create copy which expresses our brands with emotion and style 
  • Lead brainstorming sessions and translate concepts into tangible creative work 
  • Develop seasonal messaging campaigns 
  • Copy proofing/editing for all assigned projects ensuring proper grammar and brand voice 
  • Adhere to best practices in tagging, keyword usage, headline creation and basic search optimization

Knowledge, Skills and Abilities:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Degree in Advertising, Journalism, English or other Communications degree 
  • 3+ years of experience in a copywriter or similar role 
  • Possess excellent writing and communication skills 
  • Creative thinker with excellent client-facing skills 
  • Agency or in-house experience in a retail or e-tail, highly transactional environment 
  • Knowledge of Adobe Creative Suite 
  • Familiarity with all phases of the writing process -- brainstorming, writing, revising, etc. 
  • Writing experience for both print and web 
  • Must have strong proofreading skills 
  • Preferred experience in writing copy for both B2B and B2C audiences


« Back