Copywriter

FTD

About Us:

FTD has been a leader in the floral industry for over a century. We are a private equity-backed company with one of the largest florist networks in the world, supported by the iconic Mercury Man® logo displayed in over 30,000 floral shops in more than 125 countries.

We partner with local florists to hand-craft floral arrangements available for same-day delivery on FTD.com and ProFlowers.com.

In addition to delivering flowers, we support locally-owned retail florists by providing technology, marketing, and digital services to members of our florist network.

For all of life's occasions and everyday moments, visit FTD.com, ProFlowers.com, and ProPlants.com.

http://www.ftdcompanies.com/


Position Details

Copywriter
Job
Full-time
10/20/2020
Northern Illinois
Downers Grove, IL

The Copywriter is responsible for writing a broad range of copy, proofreading, and delivering brand identity through copy content for printed and digital marketing materials.

At FTD, you can expect a dynamic work environment offering competitive pay and benefits. We seek creative, driven individuals to add to our growing company. Ours is a culture of respect, diversity, partnership, and results.

What you will do:

  • Develop product copy and descriptions 
  • Evolve the brand voice under the guidance of the Creative Director 
  • Create copy which expresses our brands with emotion and style 
  • Lead brainstorming sessions and translate concepts into tangible creative work 
  • Develop seasonal messaging campaigns 
  • Copy proofing/editing for all assigned projects ensuring proper grammar and brand voice 
  • Adhere to best practices in tagging, keyword usage, headline creation, and basic search optimization

What we seek:

  • Degree in Advertising, Journalism, English or other Communications degree 
  • 3+ years of experience in a copywriter or similar role 
  • Possess excellent writing and communication skills 
  • Creative thinker with excellent client-facing skills 
  • Agency or in-house experience in a retail or e-tail, highly transactional environment 
  • Knowledge of Adobe Creative Suite 
  • Familiarity with all phases of the writing process -- brainstorming, writing, revising, etc. 
  • Writing experience for both print and web 
  • Must have strong proofreading skills 
  • Preferred experience in writing copy for both B2B and B2C audiences


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