About Us:

Icario is the largest technology company focused on member engagement for healthcare’s most trusted organizations. Healthcare today is nothing short of amazing. Yet all of it only works when people connect with it. And too often, they don’t. Healthcare can be impersonal. Confusing. All elbows. The record scratch at life’s party. We’re here to help connect healthcare with the people who need it. Which is everyone. How? By listening. Collaborating. And inspiring. We’re pioneering a better way forward. We’re making healthcare more human. We’re excited about the path ahead—are you ready to make the world a healthier place, one person at a time?

Position Details

Twin Cities Metro
Minneapolis, MN

About the Role:

This is a great opportunity for someone looking to apply their passions of healthy living and copywriting to their career! Is that person you? If so, we are looking for a Copywriter with experience developing engaging content (…in healthcare? Even better!) for multi-channel user experiences (i.e., printed collateral, direct mail, email, IVR, SMS, and digital/web). You will be a key member of the Engagement & Design creative team and will perform original content development duties and day-to-day execution of client deliverables. You may also develop content for external communications, internal communications, content documentation, and other projects as assigned. In this role, you will report directly to our Senior Manager, Content Experience. Our Content team is committed to building and supporting an inclusive, equitable, and diverse team and working environment; we are seeking candidates who share this passion and commitment to these values.

Why We Need You:

  • Within a multi-channel (print, web, email, text/SMS, etc.), multi-client environment, you will develop engaging, results-oriented, inclusive content that reflects the diverse individuals our clients serve 
  • Advocate for inclusive and equitable content development practices and processes 
  • Experience working with diverse audiences, especially around diversity in age, socioeconomic status, accessibility, and BIPOC populations 
  • Ability to create compelling original content – balancing communication needs against things like word count, reading level, channel limitations, or other industry/client constraints 
  • Ability to create original long-form and short-form content within channel best practices 
  • Work across the organization to ensure that content and messaging are consistent and accurate across channels and within brand standards 
  • Ability to author new content within fast-paced and complex client production cycles 
  • Work with internal client teams to ensure that client artifacts are delivered on-message and client requests are being met as needed 
  • Identify new areas of growth for content and copy, working across the organization to use those opportunities in service of increased member engagement 
  • Stay up-to-date with emerging trends in the content, copywriting, marketing and healthcare fields 
  • A degree of research, fact-checking, and proofreading to ensure accuracy and consistency across an entire client program and within an individual artifact 
  • Exemplify Icario’s High-Value Behaviors 
  • Additional duties as assigned 
  • Embody Icario’s values

What We’ll Love About You:

We’re not looking for the impossible, just the exceptional. If you meet a combination of the listed skills below, we encourage you to apply.

  • 3+ years of copywriting, including proofreading and/or fact-checking 
  • Experience in the healthcare industry, specifically within Medicaid space 
  • Spanish bilingual is a plus, but not necessary, as it will not be a part of your daily function but could be a backup part of your role 
  • A commitment to and an advocate for diversity, equity, and inclusion in all aspects of your work, especially as it relates to your prior work experience 
  • Strong grammatical skills and experience using style guides for high-level proofreading 
  • Motivated by healthy living and personal accountability and the capacity to channel this passion to effectively transform complex health topics into fun, easy-to-understand “living room language” 
  • Possess crisp writing skills and has the ability to understand and write in more than one voice; adapt writing skills as necessary for email subject lines, headlines, calls-to-action, and other copy for digital and print formats 
  • Ability to collaborate with others to develop an award-winning member experience 
  • Strong attention to detail, ensuring 100% accuracy of all work produced 
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment 
  • Bachelor’s degree or equivalent academic experience in English, Technical Writing, Communications, or other related field; considerations will also be made for combinations of work experience and an Associate’s degree (or equivalent) 
  • Experience working in a content management system is a plus

What You'll Love About Us:

  • A multi-award winning office culture 
  • 4+ weeks PTO, Summer PTO, and Unlimited Health & Wellness PTO 
  • Competitive Medical and Dental insurance 
  • Generous 401k program with company match 
  • Optional FSA, HSA, Pet insurance, Disability, Vision, and more 
  • Equal paternity and maternity leave 
  • Work-life harmony 
  • $1,000 employee referral bonus program 
  • The list goes on, apply to learn more!

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