Responsibilities:
Take a creative approach to writing blog posts, case studies, website copy, email, print collateral, advertising, video scripts, technical details and other content as needed
Maintain a consistent brand voice while still writing copy that feels fresh, new and relevant to trade and consumer audiences
Edit content created by other content creators to ensure it meets brand, grammar and style requirements
- Regularly consult with subject-matter experts to understand our products and services to create clear and engaging messages
- Build a deep understanding of our target audiences and use it to inform content
Leverage constructive criticism to develop and refine concepts quickly
Analyze learnings from content testing and other feedback to optimize copy
Integrate SEO keywords and best practices into all digital writing assignments to improve organic search visibility
Work with people across the whole company as the ultimate team player