Copywriter

Post Consumer Brands

Business Unit Overview

Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all.

Brand

Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.

At Post Consumer Brands, we take pride in our longstanding legacy of making one of every five breakfast cereals families eat daily. Today, we’re just as focused on our future as we expand our grocery business with different shelf-stable foods, including snacks and peanut butter. We are committed to providing accessible and delicious food for families, and we’re always searching the center store for the next exciting product to add to our portfolio. As we soar to new heights, we need creative, determined individuals from all walks of life to join our team, where your unique perspective and ideas are acknowledged and valued. Be a part of a company that empowers you to make a difference that’s evident on grocery store shelves and families’ tables across North America.

Location Description

Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.

https://www.postconsumerbrands.com/


Position Details

Copywriter
Job
Full-time
2/2/2024
Twin Cities Metro
Lakeville, MN

Job function

As a Copywriter with the Post Consumer Brands Creative team, you’ll work to develop engaging communications across social, digital and packaging. You’ll be supporting projects within our vast portfolio of brands—including favorites like Pebbles, Honeycomb, Grape-Nuts and Honey Bunches of Oats. We’re looking for someone who takes initiative, thinks strategically and can effortlessly craft communications that flex and resonate with our consumers across these great brands.

This role requires an emphasis on ensuring brand standards are upheld and that there is consistency within our tone and voice for each band. You will be collaborating with our ECD, senior designers/art directors, animators, project managers, external creative partners and our marketing team. We’re looking for a big thinker who can quickly translate their ideas into go-to-market ready copy for a variety of exciting projects.

Job activities and duties

  • Write copy for digital, social and packaging 
  • Partner with designers/art directors to develop creative solutions 
  • Ensure that copy is on brand, compelling, and consistent 
  • Adhere to campaign standards that have been established by agency partners 
  • Flex your chops across a variety of target audiences from kids to adults 
  • Collaborate in monthly social ideation sessions to develop engaging ideas that attract and retain consumer 
  • Present ideas and concepts to Executive Creative Director and internal clients 
  • Support A/B testing 
  • Make timely decisions and manage multiple fast-paced projects at once 
  • Ensure deadlines are met while keeping partners and stakeholders informed and involved 
  • Constantly research creative and cultural trends that exist inside and outside our industry 
  • Openly welcome feedback through creative critiques and demonstrate an ability to take direction 
  • Proactively and effectively communicate with other team members on your projects
  • B.A. in English, Journalism, Communications, or a related field 
  • 5 years experience writing copy across digital, social and packaging for agency or in-house team 
  • A solid portfolio showcasing strategic writing, ideation and strategic thinking 
  • CPG experience a plus 
  • Track record writing copy and building brand loyalty for loved brands 
  • A solid understanding of shopper marketing, advertising, digital marketing and social 
  • Expert editing and proofreading skills 
  • Handle feedback and edits with grace and a positive attitude 
  • Outgoing, positive outlooks and team oriented 
  • Thought leader and upbeat team player 
  • Excellent time and self-management skills 
  • Excellent communication skills 
  • Experience with Microsoft Office Suite 
  • Knowledge of Adobe Creative Suite a plus


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