If you want to achieve more in your mission of health care, you have to be really smart about the business of health care. Challenge yourself, your peers and our industry by shaping what health care looks like and doing your life's best work.(sm)
As a copywriter, you are an integral member of the UnitedHealth Group R&D team responsible for developing the next wave of game-changing healthcare technologies and programs. However, excellent research is valuable only if we can communicate what we’ve learned and convince others to get involved in our programs and services. That’s where you come in. We need you to help us ensure that every document meets the highest standards in quality of thought, clarity of expression, and efficacy of call to action. One of our biggest focuses is trying to make people healthier. We write about programs with clinical interventions, we try to change unhealthy behaviors into healthy ones, and we try and get people to adopt new technologies that will help them improve their health. These are difficult tasks that require excellent copywriting. You need to be able to write copy that knocks people’s socks off. And then more copy that convinces them to pick those socks up off the floor. If you can get someone to fold them nicely too, then you’re the perfect writer for this job.
Types of writing include direct mail, email writing, call scripts and video scripts, instruction guides, web copy, and surveys. Menu subject to change without notice, and you’ll need to change right along with it.