Copywriter

Position Description

Want to be part of the one of the country’s (world’s?) top inbound marketing teams? Weidert Group, an Appleton-based B2B inbound marketing agency and Platinum HubSpot Partner is looking for an enthusiastic and highly knowledgeable copywriter to join our team of experts.

The copywriter will serve as a part of the agency’s content and design team and is responsible for assisting in the development of all manner of digital (and occasionally print and broadcast) content for inbound marketing programs, primarily for B2B organizations.

Weidert Group & Inbound Marketing

Weidert Group’s mission is to help clients profitably grow their businesses through marketing their customers will love, and inbound marketing is exactly that kind of marketing. A B2B inbound marketing agency, Weidert Group is a world leader in attracting leads and turning them into customers for B2B companies in industrial manufacturing, distribution and related services, as well as insurance and financial services.

Inbound marketing is the systematic attraction, conversion and nurturing of prospective customers using online tools, technologies and platforms that take advantage of evolving buyer behaviors – behaviors that today begin with online search. Inbound marketing uses SEO, content and permission marketing, marketing automation and social media to connect prospective customers with prospective product and service sellers.

Position Responsibilities 

• Write for a variety of media types, including websites, blogs, social media, email and print, where tone, length, purpose and need for detail and persuasion vary significantly
• Research, write and edit content that’s compelling, informative, interesting and appropriate for each of our clients and their audiences
• Edit content written by others to ensure accuracy, consistency of voice, appropriate brand messaging, and adherence to clients’ style guides
• Quickly learn a wide range of business types and “speak” their languages, using the appropriate terminology and style to connect with each client’s customers
• Fully understand the purpose and uses of social media and the best practices of each, so that the content written for each platform is appropriate and persuasive

Position Requirements

• Must have a passion for writing and a portfolio of work that demonstrates skills and ability to speak in different voices.
• We're looking for a confident thinker who knows how to write very well
• A BA/BS or advanceddegreein an applicable field, such as marketing, journalism, or English
• Emerging presentation and communication skills, with intent and abilities to become accomplished in these areas
• At least 5 years of experience writing professionally
• Knowledge of search engine optimization (SEO) and conversion rate optimization principles and practices
• A positive attitude and energy; must be detail- and customer-oriented, with good multitasking and organizational abilities
• This position reports to the agency’s Creative & Content Director

Weidert Group maintains a traditional Mon.- Fri., 8 am - 5 pm workweek at our offices in Appleton, Wisconsin. This position will be full-time and fully eligible for benefits.

Benefits include:

• Competitive salary (comensurate with experience)
• 15 days paid time off annually
• 401k with company match
• Medical Insurance (HDHP plus HSA)
• Dental Insurance (100% covered)
• Employer-covered Life Insurance
• A fun and team-focused company culture
• Family-friendly flexibility