Corporate Communications Manager


About Us:

At Waytek, we're engineered to do whatever it takes to deliver whatever you need, or as we put it - Wired to Serve. Let us be your warehouse, so you can save on inventory costs while accessing a wide variety of electrical components from manufacturers known for premier quality. Our inventory runs deep, and we're always ready to ship so you can keep your project on track. Since 1970, Waytek has been supplying high quality electrical parts to manufacturers of wire harnesses and mobile equipment, including: trucks, trailers, ag equipment, construction equipment, emergency vehicles, boats and more. With a mission to provide exceptional customer experience, it's our job to make your job sourcing electrical parts easy.

Position Details

Corporate Communications Manager
Twin Cities Metro
Chanhassen, MN

Waytek is a second generation, family-owned company that has been around for 50 years. We are a rapidly growing distributor and marketer of electrical and industrial components that is looking for a Corporate Communications Manager that will help grow our business. We offer a collaborative environment that strives to provide the best experience for both customers and employees every day. Waytek believes in empowering each employee to make the best decisions for the customers.

The Corporate Communication Manager will be responsible for developing and implementing internal and external communication strategies for the organization to ensure that unified, consistent, and positive messages define and promote the corporate brand. This independent, decisive, “doer” will put a premium on accuracy, follow up on details, and complete projects on time. Must be able to handle multiple projects while ensuring that the “little things” get done, and all the while being able to see the big picture.

Essential Duties:

  1. Develops and implements a communications strategy for the corporation that builds and maintains a positive corporate brand. As well as, monitoring expenditures and evaluating effectiveness of the communications strategy. 
  2. Develops and implements policies and procedures for communicating on behalf of the organization that represents the corporate brand and promotes and supports the organization’s mission. 
  3. Seeks new methods and creative strategies to increase internal and external awareness of key events and changes in the organization including the launch of new products, special events, local and global community service, and other topics of interest. 
  4. Identifies and capitalizes on opportunities to promote and positively represent the organization through internal and external communication. 
  5. Manages and promotes Waytek’s brand to internal and external stakeholders, ensuring consistent use of messaging in all company’s materials. 
  6. Manages and reviews Waytek’s reputation and sentiment to ensure our reputation is good. 
  7. Ensures that all materials present a clear, unified, and positive image for the organization and/or brand. 
  8. Oversees and produces content from concept to completion for a broad array of digital and/or print promotional and communication materials for the organization including but not limited to emails, brochures, flyers, direct mailings, catalog, website, social, and advertising. 
  9. Oversees corporate communications in various online and print platforms such as LinkedIn, Twitter, Facebook, industry publications and business press. 
  10. Develops the overall strategy for Waytek’s corporate use of social media sites and oversees the execution of social media tactics in accordance with policies. 
  11. Plans, prepares, and syndicates original promotional content such as articles, news and press releases, email, blog and social media posts, and other updates on behalf of the organization. 
  12. Oversees media relations, corporate communications, crisis communications, employee communications, executive communication, sales enablement content, and community relations functions for the companythat will promote a positive public image. 
  13. Oversees the development and maintenance of content for the corporate website including clarity of information. 
  14. Evaluates success of communication activities when completed. 
  15. Acts as corporate spokesperson and responds to members of the media in a timely manner; composes and distributes press releases as needed. 
  16. Develops and maintains positive professional relationships with various members of the media. 
  17. Manages the editorial calendar. 
  18. Promotes and attends special events and functions; promotes and reports on corporate milestones and activities such as company anniversaries; new products or services; community service activities; and new hires, promotions, and retirements. 
  19. Arranges for photography and/or press coverage for special events. 
  20. Assists executive leadership in developing presentations, speeches, and other important corporate messages. 
  21. Writes and edits content for the internal newsletter as well as soliciting articles. 
  22. Analyzes, interprets, and complies with government rules and regulations.

Knowledge, Skills and Abilities:

  • Extensive knowledge of public relations principles and strategies. 
  • Excellent verbal and written communication skills that may include public speaking and presentations. 
  • Superior ability to write in a journalistic style that is customary for corporate and external publications. 
  • Excellent interpersonal and networking skills with the ability to build and maintain positive relationships with management, employees, suppliers, and media contacts and outlets. 
  • Strong analytical and problem-solving skills. 
  • Ability to use tact and professionalism including in times of extreme stress. 
  • Ability to think creatively. 
  • Ability to adapt and respond to difficult questions and issues, as well as provide difficult feedback when necessary. 
  • Ability to work cross functionality with various teams in order to present a coherent message.
  • Proficient with Microsoft Office Suite or related software.

Job Requirements:

  • Bachelor’s degree in public relations, communications, journalism, English, marketing, or related field. Master’s degree preferred. 
  • Proven track record of creating communication strategies/plans utilizing various online and print platforms. 
  • Excellent organizational skills and attention to detail. 
  • Strong time management skills with the proven ability to meet deadlines. 
  • Experience and comfort in working with c-level executives to craft communication pieces. 
  • A self-starter, able to manage day-to-day requirements with limited management oversight.
  • Experience working with trade and business press from an editorial perspective.

Job Experience:

  • Eight-plus years of communications field experience. 
  • Five years of related experience writing and editing projects; portfolio of relevant previous projects highly preferred. 
  • Five years of experience in public relations, including supervisory and comprehensive marketing experience required. 
  • Five years of experience in marketing, publications, or a related field. 
  • Strong track record with pitching content to trade and business press. 
  • Experience with brand reputation management. 
  • Proven track record of writing technical content. 
  • Experience with Meltwater and Hubspot tools is desirable. 
  • Management experience preferred.


  • Being part of a growing company 
  • Competitive salary 
  • Medical, dental, and vision insurance 
  • Company paid short-term disability and life insurance 
  • Company 401k match up to 6% and fully vested right away 
  • Paid Time Off (PTO) 
  • 9 paid holidays annually 
  • Education assistance 
  • Health club membership 
  • Summer company picnic and holiday lunch

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