Corporate Communications Strategist

Under the direction of the Manager, Internal Communications, the Corporate Communications Strategist is responsible for the internal client communications of UW Health departments, programs and strategic initiatives.

The Corporate Communications Strategist is responsible for recommending and implementing message strategies and tactics related to overall organizational goals and for timely and appropriate use of internal communication vehicles such as corporate email, electronic and print publications and collateral, e-signage, video and web/social media. This role will complete all projects assigned and ensure that communication plans are carried out in accordance with UW Health communication policies and the high work standards of UW Health Marketing and Communications.

The Corporate Communications Strategist will work closely with members of the corporate communication team, colleagues throughout Marketing and Communications, with senior leaders and departments throughout UW Health. Developing and maintaining essential two-way communication with all constituents to achieve success/favorable results in all instances.

MAJOR RESPONSIBILITIES:

Develop and implement comprehensive communication strategies and supporting plans for assigned departments.

• Demonstrates leadership in developing and implementing communication strategies and programs to achieve the mission, vision, values and goals expressed in the UW Health strategic plan, as well as specific client goals that ultimately, feed up to the organization’s goals and overall strategy. 
• Understands the strategic objectives of UW Health and uses this knowledge to plan and produce communications deliverables. 
• Provides communications consulting to internal clients. Consulting activity ranges from verbal communications or recommendations on communications issues to providing customized communications materials. 
• Manages and completes multiple assignments in short time frames and coordinates diverse projects and activities into a cohesive and strategic program. 
• Uses working knowledge of AP style, and other writing styles as appropriate, to produce quality products for a specific audience, incorporating graphic design principles and general communications principles and techniques. 
• Effectively uses written material, graphic presentations, web-based and other multimedia forms of communication. 
• Participates effectively in project-based teams as needed. 
• Solicits input and help of other communications staff to fulfill the objectives of communication plans and project s. 
• Effectively develops and manages funds budgeted in client departments to meet agreed upon communication objectives.

Evaluate and monitors results of assigned projects, using continuous quality improvement tools.

• Measures results for assigned areas of responsibilities. 
• Ensures products produced within the department meet the highest technical standards in the areas of writing, design and impact.
• Identifies problems within specific areas or projects and develops creative solutions to solve those problems, drawing on the expertise of others. 
• Understands and uses quality principles and tools in managing work systems and processes.

ALL DUTIES AND REQUIREMENTS MUST BE PERFORMED CONSISTENT WITH THE UW HEALTH

Education:

Bachelor’s degree in relevant field (Public Relations, Journalism, Communications). Four (4) years of relevant experience may be considered in lieu of a degree in addition to th e experience below.

Work Experience:

Five (5) years of work experience in a progressively responsible communications position, managing communications projects and strategies.

Required Skills, Knowledge, and Abilities:

• Knowledge in several of the following areas: corporate communications, advertising, marketing, media, web communication/social media, public relations and publications. 
• Excellent oral and written communication skills. 
• Excellent problem-solving and organizational skills. 
• Advanced relationship-building skills. 
• Ability to manage variable time frames and budgets to meet customer needs.
• Ability to work effectively with individuals and teams at all levels of the organization from senior leadership to frontline staff. 
• Ability to learn computer and application skills as applicable to role 
• Ability to interact with and work around people 
• Ability to make judgments in demanding situations 
• Ability to react to frequent changes in duties and volume of work 
• Ability to listen empathetically 
• Ability to logically organize details 
• Comfortable accepting responsibility for medium to large scale projects involving multiple resources and spanning many months from start to finish 
• Ability to manage multiple concurrent activities 
• Knowledge of healthcare industry preferred

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