Creative Designer

American Girl

Who We Are:

American Girl is a premium brand for girls and a wholly-owned subsidiary of Mattel, Inc. (NASDAQ: MAT,, a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Position Details

Creative Designer
Southwest Wisconsin
Middleton, WI

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Digital Designer is responsible for conceptualization and implementation of design solutions that meet marketing strategies, including the design, deployment and maintenance of all digital marketing materials across all digital channels. The project scope ranges from individual tactics to large-scale web-based initiatives.

The role of Digital Designer must have excellent skills in working with a cross functional group of marketers, designers and outside vendors. This role must have interactive design sensibilities and can translate how designs change under different user scenarios on an array of devices. The successful candidate will be able to quickly understand business, technical and design needs in order to create effective web page design solutions.

Minimum Qualifications:

  • Proficient in Adobe Creative Suite applications; expertise in Photoshop
  • Focused ability to perform in a rapid creative execution environment
  • Able to conceptualize multiple creative options against set objectives
  • Have a comfortable knowledge in executing in a CMS platform
  • Excellent organization and communication skills for collaborating with internal and external partners and vendors
  • A firm understanding of designing for mobile first desired
  • Professional, team player with strong interpersonal skills to collaborate with the Art Director, copywriter and graphic designers to execute marketing materials
  • Motivated self-starter to manage workload, meet deadlines and assume lead role for assigned projects
  • Maintain an organized work schedule, attend department meetings, and manage multiple projects
  • Proactive in providing input to production schedules for streamlining web design process
  • A positive attitude and a flexible demeanor that enriches the team dynamic

Preferred Qualifications:

  • 2+ years of experience with a strong online design portfolio highlighting creative examples of web related experience
  • Working knowledge of light CSS and HTML, as well as working in CMS applications a plus.
  • Candidates with familiarity in using Adobe Experience Manager given preference.
  • A solid understanding of designing for a responsive environment where users engage with multiple devices

What It’s Like to Work Here:

American Girl is subsidiary of Mattel, a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.

We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

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