Creative Lead

Van Horn Automotive Group Marketing Team has an outstanding opportunity for a Creative Lead!

The Graphic Designer is responsible for developing and maintaining high standards for concept, design, presentation, execution, and development of campaigns and branding functions. He/she is also responsible for generating and maintaining website content, and supporting PR and social media initiatives.

A qualified candidate communicates messages effectively through the use of compelling layouts and ad copy. He/she is technically savvy with a high awareness of digital trends that can positively impact the business.

Your Responsibilities:

• Execute creative elements for Marketing campaigns that satisfy business needs and audience targets
• Develop email/direct mail campaigns, based on CRM data (ex. Services and Specials)
• Provide creative assets for web updates such as digital banners and new content areas
• Support events with graphics, banners, invitations, etc.
• Identify and review key performance metrics to apply learnings to other campaigns
• Work with Sales and Marketing associates to keep web content fresh and accurate
• Create digital design materials including: web banners, email blasts, coupons, social media graphics and presentation slides
• Create print design materials including: flyers, brochures, business cards, banners, billboards, posters and other point-of-sale items
• Manage production work through third party vendors
• Gain familiarity with auto manufacturer co-op guidelines for design approval
• Follow graphic standards for logo and design consistency
• Develop materials to support internal resources, including: emails, business cards, infographics, pdf/interactive pdf, PowerPoint presentations and microsites
• Assist with materials for community partnerships and sponsorships

Qualifications:

• 5+ years experience in a marketing department or advertising agency setting required
• 3+ years experience in a creative leadership role, leading a team of designers and developers required
• Strong understanding of design principles and best practices
• Excellent communication and organizational skills
• Presentation skills to articulate creative concepts and ideas
• Ability to work according to deadlines and manage multiple projects across several businesses
• Familiarity with rich media online ads, micro sites and social media applications
• Keen eye for photo correction and enhancement
• Experience with video editing and production preferred
• Proficient in Adobe Creative Suite and other design software
• Knowledge of HTML, CSS, and other web development technologies
• Valid driver’s license required

Why work as a Creative Lead at Van Horn:

• Paid volunteer time: 16 hours of paid time off annually to volunteer for organizations of your choice!
• Employee discounts on vehicles, parts, and service
• Employee Stock Ownership Program (ESOP)
• Professional work environment
• Promote from within culture
• Community involvement
• Employee referral program
• Holiday parties, Brewer game, Summer picnic & more!