Creative Manager

JOB SUMMARY:

Reporting to the Senior Marketing Manager, the Creative Manager is responsible for development and management of graphic and video communications promoting Marcus Performing Arts Center (MPAC) for the organization and all the events presented or promoted by MPAC. This position maintains brand standards and the voice of the organization by ensuring compliance across all communications channels while working with internal stakeholders to develop, create, and tell compelling stories around MPAC announcements, events and initiatives that resonate with target audiences.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Help facilitate ongoing, timely and accurate communications to ensure all projects are completed on time and within budget. 
• Advise on design strategies and collaborate on messages to best engage a given audience 
• Create visual concepts that inspire, inform and captivate key audiences or market segments
• Develop layout and manage production for all print collateral, advertisements, online digital, video and other creative communication channels 
• Oversees agencies/ vendors to create and implement media and content marketing placements across owned, paid, and earned channels that engages our target audiences effectively 
• Assist in telling the story of the MPAC mission in various visual formats to enhance overall image of MPAC 
• Maintain the MPAC Brand across all platforms, establish brand consistency and implement new branding strategies as needed 
• Create and publish digital and print playbills and other required organizational publications 
• Create and coordinate internal and customer facing building and event signage 
• Manage digital screen content throughout building 
• Assist with the design, funnel, and user experience of the MPAC website and mobile app 
• Assist with photography and videography as needed, especially for outreach and education programs and/or Development efforts 
• Communication with internal and external parties regarding design needs and establishing schedules to deliver projects on time 
• Supervise outside agency assets and freelance artists as needed. 
• Collaborates with members of the marketing team to support and enhance creative projects. 

This job describes the general nature and scope of responsibilities for this position. Please note other duties and responsibilities may be assigned or removed at any time.

QUALIFICATION REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and abilities required.

EDUCATION & EXPERIENCE:

• Minimum of 5 years of experience in marketing and communications, preferably within the live events/entertainment business or agency setting 
• Proven graphic design and project management skills 
• Advanced knowledge of Adobe creative suite required along with standard graphic design programs (InDesign, Photoshop, and Illustrator, etc.) 
• Proven working experience in digital media content development 
• Understanding of printing process 
• Video creation and editing skills are a plus 
• Animation experience is a plus

KNOWLEDGE, SKILLS & ABILITIES:

• A commitment to the arts and arts education 
• Ability to be appreciative of diverse perspectives, and a commitment to the organization’s initiatives regarding racial equity, diversity, and inclusion (REDI) 
• Creative thinker and doer with strong verbal and written communications skills and exceptional attention to detail that is driven to create content that engages a diverse audience; must be accomplished at creating an effective story and also acting as a translator/intermediary between groups to transmit the story 
• Exceptional interpersonal skills with the ability to build rapport, effectively communicate and relate well to people, work well within a team environment as well as independently 
• Excellent organizational skills, including exceptional accuracy and attention to detail 
• Exceptional ability to understand stakeholder needs and expectations 
• Excellent communication and presentation skills, by phone, in writing and in person 
• Strong analytical and problem-solving skills especially under pressure 
• Ability to work in fast-paced environment with demonstrated ability to manage multiple competing priorities and meet strict deadlines 
• Ability to recognize trends and stay ahead of them 
• Ability to work flexible hours including evenings, weekends and occasional holidays 
• Solid understanding of marketing and how to employ design to generate response from patrons 
• Must be able to balance art direction with collaboration to process feedback and execute on creative input 
• Ability to thrive in a fast-paced and deadline-driven environment, producing creative design work that is fast and accurate.