The world isn’t standing still, and neither is Allstate. We’re moving quickly, looking across our businesses and brands and taking bold steps to better serve customers’ evolving needs. That’s why now is an exciting time to join our team. You’ll have opportunities to take risks, challenge the status quo and shape the future for the greater good.
You’ll do all this in an environment of excellence and the highest ethical standards – a place where values such as integrity, inclusive diversity and accountability are paramount. We empower every employee to lead, drive change and give back where they work and live. Our people are our greatest strength, and we work as one team in service of our customers and communities.
Everything we do at Allstate is driven by a shared purpose: to protect people from life’s uncertainties so they can realize their hopes and dreams. For more than 89 years we’ve thrived by staying a step ahead of whatever’s coming next – to give customers peace of mind no matter what changes they face. We acted with conviction to advocate for seat belts, air bags and graduated driving laws. We help give survivors of domestic violence a voice through financial empowerment. We’ve been an industry leader in pricing sophistication, telematics, digital photo claims and, more recently, device and identity protection.
We are the Good Hands. We don’t follow the trends. We set them.
The Consumer Marketing team at Allstate leads the planning and creative development of marketing communications programs and manages the day-to-day execution of marketing communications tactics that support national, local, agency level and customer one-to-one marketing strategies designed to drive profitable growth and retention for Allstate and their affiliate brands. This role will be expected to work seamlessly across key groups within the Marketing department including the Creative Center of Excellence (in-house agency).
This job contributes to Allstate’s success by leading the translation of broad consumer insights into specific and actionable strategic foundations for our creative work with the goal of shifting consumer perceptions of our brand to drive consideration and growth. The ideal candidate has a strong background in creative strategy and in working closely with cross-functional marketing and creative teams. This job uses a broad set of tools and methodologies to craft customer personas, analyze demographic data and develop powerful creative strategies and briefs.