RESPONSIBILITIES:
Assuming strategic ownership of the assigned projects that support Sales and Consumer Marketing, including, but not limited to:
- Base and promotional business building initiatives and activities to support HARIBO sales growth at assigned Channels/Customers. This includes Pack/Product development, Off Shelf Merchandising development (i.e. display) and Pricing insights
- New Item Launches: Enabling Sales to Achieve our ACV and Gross Sales Goals of new items
- Seasonal business development: Assisting the Sales Team and Consumer Marketing Team in achieving our Annual Seasonal KPI’s and Optimizing Profitable Distribution
Acting as a liaison between the Sales, Consumer Marketing, and other staff functions (i.e. finance, logistics, etc.) to coordinate brand and customer strategies to maximize profitable sales & the brands’ value
When applicable working with Sales and Sales Finance to evaluate trade promotion requests from Sales to assess financial viability and strategic fit.
Facilitating all Sales and Consumer Marketing related issues, maintaining a steady and clear communication with the field, becoming the "voice of the brand" & the “voice of sales” to Consumer Marketing.
Assisting in developing sales strategies for new products/packages, providing either significant input or deciding such issues as price, packaging, timing, and sales coordination. Also, provides feedback to Consumer Marketing and Demand Planning in the process of developing the initial product pipeline & ensuring forecast accuracy.