Digital Account Coordinator


Founded in 1986, KW2 is a full-service marketing and digital agency located in Madison, WI. Working together, we’ve helped organizations all over Wisconsin—including big ones like Berkshire Hathaway, Lands’ End, Schwinn and both the University of and State of Wisconsin—to uncover and convey their own intangible value. No silos, no egos, no bullshit. Just clients and strategists, makers and managers working side-by-side to send the competition running.

Position Details

Digital Account Coordinator
Southwest Wisconsin
Madison, WI

The KW2 digital crew is looking for a digital account coordinator who knows the workflow, programming speak and all of the twists and turns website application work can take. Not only that, you thrive on the feeling of accomplishment in a job well done when you are a crucial member of a team that launches the next best website to hit the great worldwide web. 



  • Attend intake client meetings as determined by Digital Manager and UX Designer
  • Take detailed intake notes on what transpires at client meetings
  • Write Project Management work plan
  • Work with Traffic to create project calendar
  • Help gather support data for Discovery Key Findings document

Content Strategy

  • Attend and contribute to Content Strategy meeting with client
  • Provide content input at working meeting with UX Designer
  • Prepare final Content Strategy document to team for presenting to Client


  • Write Project Brief that leads Planning kickoff meeting with internal digital team (UX Designer or Account Manager will review before kickoff)
  • Provide input on planning documents: sitemap, wireframes
  • Write Project Change Orders based on client feedback received on planning documents
  • Identify when a change in scope has occurred and document that to Digital Manager and Client.


  • Write Project Brief that kicks off Design Phase
  • Set up presentations for Client Review
  • Attend and provide input on design concepting review meetings
  • Write all Project Change Orders pertaining to design


  • Upload all planning, design and content files to Basecamp once approved
  • Co-lead programming kickoff with UX Designer + UX Designer
  • Add programmer milestones to Programmer Project
  • Setup check-in meetings with Programmer
  • Take notes and write status reports during each programmer check-in
  • Follow up on any needs from KW2 or client in a timely manner – keep a running checklist of action items, putting priority on items that may delay launch
  • Weekly meeting with Account Manager or UX Designer to keep client leader up to speed on issues, progress and needed action

CMS Training

  • Write CMS training documentation for Client training session
  • Make revisions to CMS training document after site launch


  • Passion for digital category
  • Great written and verbal communication skills
  • An understanding of branding and marketing considerations and their impact on the website user experience
  • Must have a strong understanding of current web trends and technologies
  • Ability to juggle multiple projects at the same time is crucial to success

Previous content management system (CMS) knowledge will help in the consideration of your application:  Drupal, SilverStripe, WordPress, Craft, Dot Net Nuke.

Commensurate with experience. 

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