Digital Account Executive

McDill is seeking a seasoned digital Account Executive who has a passion for the constantly changing world of digital marketing and social media. This individual will oversee key client social media and content strategies and execution for major omni-channel campaigns and brand activations, will be the key internal brand spokesperson and act as the primary link between the creative team and our client. This person will manage the day-to-day digital marketing activities of the campaign, ensuring overall client satisfaction is maintained and the digital strategic direction is successful.

Responsibilities:

• Meeting with clients to determine best strategies for reaching their business and project goals for their omni-channel digital marketing initiatives.
• Prepare detailed campaign briefs and statements of work, which includes project/business objectives and tactics, timelines, deliverables, creative and content needs and budgets.
• Act as the internal brand spokesperson to ensure the brand’s digital activation aligns with the brand’s essence and tone.
• Develop and create the omni-channel digital marketing strategy and plan.
• Oversee the work of copywriters, creatives and programmers to ensure the work aligns to the pre-set strategy, and proofread material before pieces are shared with clients.
• Develop and maintain project timelines, working closely with the internal project coordinator.
• Facilitate internal and client-facing project status meetings to ensure major project milestones are met.
• Review and approve monthly metric reports for campaigns, which includedata collection, interpreting insights from the data, and recommendations for future/ongoing campaigns.
• Develop and maintain editorial calendars, create and publish content.
• Regularly monitor digital trends and best practices for content and design for web, social media and lead generation, and educate the internal team on these learnings.
• Review and manage client monthly project costs and budgets.

• Bachelor’s degree in Marketing, Journalism, Advertising/PR or Digital Media, with 3-5 years of agency experience required.
• Experience managing digital campaigns and social media management, publishing and reporting for employer and clients.
• Excellent organizational and time management skills to manage multiple projects and prioritize tasks. Strong writing skills with attention to detail.
• Confident, driven and motivated, and places a high value on producing quality work.
• Strong ability to lead internal teams.

We offer a competitive compensation plan and benefits, including health, dental, Section 125 Plan, 401k, vacation and paid holidays.