Digital Advertising Specialist

Loyola University Chicago

Founded in 1870, Loyola University Chicago is one of the nation’s largest Jesuit, Catholic universities, with nearly 16,000 students.

Nearly 10,000 undergraduates hailing from all 50 states and 82 countries call Loyola home. The University has four campuses: three in the greater Chicago area and one in Rome, Italy, as well as course locations in Beijing, China; Saigon-Ho Chi Minh City, Vietnam; Vernon Hills, Illinois (Cuneo Mansion and Gardens); and a Retreat and Ecology Campus in Woodstock, Illinois. The University features 10 schools and colleges, including the Quinlan School of Business, Marcella Niehoff School of Nursing, Stritch School of Medicine, College of Arts and Sciences, School of Communication, School of Continuing and Professional Studies, School of Education, School of Law, School of Social Work, and Graduate School.

Consistently ranked a top national university by U.S. News & World Report, Loyola is also among a select group of universities recognized for community service and engagement by prestigious national organizations like the Carnegie Foundation and the Corporation for National and Community Service.

https://www.luc.edu/

Position Details

Digital Advertising Specialist
Job
Full-time
3/3/2021
Chicago Illinois
Chicago, IL

Duties and Responsibilities:

  • Plan, create, and manage PPC campaigns across a variety of channels. 
  • Keyword research and management to optimize bids (add PPC keywords and negative keywords). 
  • Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.
  • Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics). 
  • Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates. 
  • Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators. 
  • Stay on top of search engine and PPC industry trends. 
  • Implement additional paid media as needed for various mediums, including print.

Minimum Education and/or Work Experience:

  • Bachelor’s degree in marketing, communications, business, computer science, information technology or technology related field. 
  • 5-7 years related experience. 
  • Demonstrated ability to create compelling and effective marketing communications content that engages target audiences. 
  • Demonstrated experience managing marketing communications projects in a timely, efficient and effective manner. 
  • Demonstrated experience using data to inform strategic marketing decisions. 
  • Excellent communication skills, both oral and written. 
  • Ability to work well as part of a team and independently and work collaboratively with others.

Computer Skills:

  • Experience with Google Analytics and Google AdWords; certification preferred 
  • Experience with multiple paid search channels inside and outside higher education 
  • Functional experience with all channels of Social Media 
  • Advanced knowledge of Microsoft Excel and PowerPoint

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