Digital Advertising Specialist

Quad is looking for a skilled Digital Advertising Specialist to join the corporate marketing team. This role will work to transform our paid search and paid social strategy by strategizing, executing and optimizing campaigns to maximize online presence and conversions. The ideal candidate for this role has experience creating and maintaining B2B marketing campaigns in the Google and Bing ecosystems, knowledge of paid social advertising, strong communication and organizational skills, is able to manage multiple moving parts, and stays up to speed on digital best practices.

Responsibilities:

Strategy Development:

• Develop comprehensive paid search and paid social strategies aligned with business goals, target audience, and industry best practices.

Campaign Execution:

• Plan, set up, and execute paid search campaigns on platforms such as Google Ads, ensuring optimal keyword selection, ad copy, and targeting for B2B audiences. 
• Create and manage paid social media campaigns on platforms like LinkedIn, Twitter, and others to reach and engage B2B decision-makers.

Budget Management:

• Effectively manage advertising budgets, allocating resources to maximize ROI and meet performance goals. 
• Monitor spending patterns, identify opportunities for efficiency, and make data-driven adjustments as needed.

Audience Targeting and Segmentation:

• Utilize audience targeting tools to reach specific B2B segments, ensuring campaigns are tailored to the unique needs and behaviors of different customer personas.

Optimization and A/B Testing:

• Continuously optimize campaigns for performance improvement, conducting A/B testing on ad creatives, landing pages, and other elements to identify and implement successful strategies.

Analytics and Reporting:

• Utilize analytics tools to measure and report on the performance of paid search and paid social campaigns. 
• Provide regular insights and actionable recommendations to improve key performance indicators (KPIs) and achieve marketing objectives.

Collaboration and Communication:

• Collaborate cross-functionally with content creators, graphic designers, and other team members to ensure cohesive and integrated marketing strategies. 
• Communicate campaign updates, results, and recommendations to internal stakeholders.

Support team members on other media initiatives when departmental needs arise

• Appropriate education and/or experience may be substituted on an equivalent basis 
• Bachelor’s degree in marketing, advertising, communications or related major. 
• At least four years’ experience with paid search and paid social platforms, preferably in the B2B space. 
• Google AdWords certified or certification as a PPC specialist is beneficial. 
• A detailed understanding of practically applying PPC marketing principles and demonstrated knowledge of digital performance marketing channels. 
• Experience with YouTube and managing video campaigns. 
• Experience with DSPs and managing programmatic campaigns. 
• Strong understanding of marketing analytics and tools such as Google Analytics, etc. 
• Data and web analytical skills. 
• Collaborative mindset and a team player, passionate about search marketing and achieving results.

Employees can be expected to be paid an annualized salary range of $57,000-$85,500, based on variations in knowledge, skills, experience and market conditions.

We offer excellent benefits to eligible employees, including 401(k), holidays, vacations and more.