Digital Advertising Specialist

Taylor Corporation

About Taylor Corporation:

One of the top five graphics communications companies in North America, Taylor’s family of companies provide a diverse set of products, services and technologies addressing the toughest communication challenges. For 45 years, Taylor has been a premier provider of powerful and innovative products, services and expertise for individuals, businesses and distributors large and small. Our 10,000+ employees spanning more than 25 states and nine countries work diligently to create the interactive, printing and marketing solutions that have helped build some of the world’s more recognizable brands. Everything we do begins with identifying the unique priorities and needs of our customers and creating one-of-a-kind solutions.

Taylor Corporation is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Position Details

Digital Advertising Specialist
Twin Cities Metro
Eden Prairie or Remote, MN

Your Leadership.

Our Power.

Unlimited Potential.

Taylor Corporation has big plans for the future and we need talented leaders to get us there. We power the world’s leading brands - and our employees’ careers - by unlocking potential everywhere we see it. If you love to lead, are open to new ideas and inspire the best in others, we should talk. We’re passionate about our work, we believe there is always a better way, and we’re looking for professionals like you.

Want to be part of something powerful? It’s time to look at Taylor.

Your Opportunity:

Taylor Corporation is seeking a highly creative Digital Advertising Specialist to join our Marketing Center of Excellence team.

Your Responsibilities:

  • Executes and monitors performance for all paid digital campaigns 
  • Reports campaign results to marketing leadership and stakeholders 
  • Sets up A/B and other marketing tests to ensure continual campaign success 
  • Ensures conversion tracking and reporting metrics are in place for all campaigns 
  • Works closely with developers and MarTech teams to ensure that the appropriate data flows between different marketing tools and platforms 
  • Assists the Director of Digital Marketing and ABX Team in strategizing digital ad campaigns 
  • Develops marketing strategies and marketing plans to support and achieve business goals 
  • Prepares paid advertising performance reports and dashboards 
  • Provides ongoing campaign management to ensure optimal performance and delivery of digital ad campaigns 
  • Learns the target market and their needs and strategizes ad campaigns to deliver value to business prospects 
  • Works closely and collaboratively with other internal teams including digital marketing, brand and innovation, ABX, business unit leadership, sales and sales leadership 
  • Delivers training and tools to copywriting, UX/UI, and videography teams to help them produce highly effective ad collateral 
  • Keeps current on project status; makes sure people are aware of project status and what they need to do to keep things moving; elevates project concerns to senior levels of leadership when appropriate 
  • Establishes positive and collaborative relationships across departments that are strategically aligned with digital ad goals 
  • Provides high level direction to team members in the development of digital marketing assets 
  • Performs other duties as assigned

You Must Have:

  • Bachelor’s Degree from an accredited university with a concentration in Marketing, Communications, Advertising or related field plus 2-5 years of progressive professional experience in a Digital Ads, Paid Media, or digital marketing role 
  • Possess a consultative mindset that promotes creativity, effectiveness in appealing to customers, efficiency and revenue growth 
  • Ability to manage and coordinate multiple activities and shifting priorities under tight timeframes, handle frequent interruptions, and refocus efforts as needed based on changing priorities 
  • Hands-on experience in executing paid digital media campaigns across a variety of platforms 
  • Proven experience in managing digital ad campaigns that convert target segments into leads 
  • Familiarity with objective-based and data-driven digital marketing best practices and how to measure and optimize campaign performance, establish benchmarks, and make strategic recommendations for future campaigns

We Would Also Prefer:

Prior experience and expertise with the following technologies is highly preferred -

  • Google Marketing Platform 
  • LinkedIn Campaign Manager 
  • Meta Business Suite 
  • HubSpot

We offer a full range of benefits to power our employees’ potential including: health, dental, vision and life insurance; a 401(k) plan; paid time off (PTO) and holiday pay, and more.

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