Digital and Social Media Manager

The Salvation Army

About Us:

The Salvation Army, an international movement, is an evangelical part of the universal Christian church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.

Position Details

Digital and Social Media Manager
Twin Cities Metro
Roseville, MN


The Digital and Social Media Manager will be a key member of the driven, forward-thinking Marketing team, engaging in supportive, constructive, and genuine work to forward the Mission of The Salvation Army. The Manager will develop, execute and track online marketing strategies by collaborating with Marketing Director and other marketing and development staff to drive engagement and online donations through customer acquisition, email strategy, social strategy and digital ad buy. Activities will be aligned with key performance metrics to drive customer engagement and coordinated marketing plans, strategic promotional campaigns, a consistent brand voice, and use of marketing automation technology. This is a regular full-time position with a workweek expectation of 40 hours per week. Occasionally evenings and weekends are required.


This job description is not all inclusive. It is intended to identify the essential duties of the position. Other duties, responsibilities and tasks may be assigned by the Marketing Director and/or the Executive Director of Development.

  • Maintain positive work atmosphere by behaving and communicating in a manner that fosters good relationships with co-workers and supervisors. This would include but not be limited to such actions: resolution of conflicts in a professional manner; courteous treatment of staff, visitors and clients; respect of others’ property and person, professional and appropriate communication to and about co-workers, supervisors, and subordinates.
  • Support the Mission of The Salvation Army by treating every client, donor, and colleague with respect and dignity, and without discrimination of any kind.
  • Engage community members in a way that brings them to the Corps for programming, events, activities, and Pathway of Hope.

General Electronic Communications

  • Manage calendar and develop all online campaigns for email marketing, fundraising, advertising and outreach.
  • Build email lists in coordination with donor database and volunteer management software.
  • Create, send and perform all mechanics to send and track: a)email fundraising appeals, b) regular and breaking news email blasts, and c) weekly, monthly or quarterly e-newsletter.

SEM (Search Engine Marketing)

  • Help identify keyword/audience targets for Search Engine and Social Media Advertising. 
  • Establish and monitor effective Pay-Per-Click ad campaigns. 
  • Establish/set up conversion goals for SEM campaigns. 
  • Review campaign performance and optimize as needed. 
  • Help create detailed key performance indicator (KPI) reporting on all services. 
  • Execute and monitor technical SEO strategy on an ongoing basis for clients. 
  • Present strategies and reporting metrics to clients. 
  • Research and evaluate digital marketing indicators and status and assist in strategy creation for corps and internal departments (i.e.; youth group). 
  • Stay up to date on trends and best practices for digital SEO and content marketing and provide internal recommendations for continual improvement. 
  • Work with 3rd party vendors for improving success rates.

SMM (Social Media Marketing)

  • Develop monthly social media marketing calendar for Northern Division. 
  • Manage multiple social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube). 
  • Manage and publish social media content on various social media channels for 20+ locations. 
  • Develop creative content and disseminate targeted communications through a variety of channels. 
  • Track and analyze marketing and communications performance. 
  • Provide onsite assistance at events social media posting, on-site interviews, video posting and photography. 
  • Respond to other matters as needed and assigned. 
  • Provide support for marketing initiatives, including events, programs, and campaigns. 
  • Increase the number of followers we have by following others and engaging with audience. Adjust plans from analytics to better optimize engagement and outreach. 
  • All other duties as assigned.

Website Page Creation and Management

  • Add new pages to existing website using custom platform. 
  • Apply HTML and CSS coding to new and existing web pages using custom platform. 
  • Establish and implement new blog practices for ultimate SEO opportunities.
  • Bachelor’s degree in marketing/advertising, creative writing, English, or equivalent experience.
  • Must have at least three years of experience in executing and monitoring SEO and PPC strategy for a medium to large organization.
  • Quality assurance experience strongly preferred.
  • Must be team-oriented and willing to take on whatever is needed for the team to succeed. Strong ability to address issues that arise with a positive and solution-oriented mindset. we’re in the business of solving problems.
  • Consistently engage in open, direct, supportive, and constructive communication.
  • Remain current in a constantly changing industry and frequently recommend new areas of growth and opportunity.
  • Good written communication skills, content writing and technical writing a plus.
  • Must have a deep understanding of current SEO/SEM practices and familiarity with the elements required for success.
  • Strong ability to manage multiple projects and priorities at once.
  • Excellent understanding of the following: Google Ads, Google Analytics, and Social Media Marketing.
  • Website page creation and management experience strongly preferred.
  • Valid Driver's License. (Must meet the guidelines provided by the State of residence and the automobile insurance provider as pertaining to corps’ passenger vans/buses.)
  • Must pass The Salvation Army background checks and meet the MVR driver’s qualifications.
  • Willingness to support the philosophy, goals, objectives, and mission of The Salvation Army.

It must be understood by the incumbent that the provisions of Safe From Harm will apply upon commencement of employment and also understood that the required Safe From Harm training be satisfactorily completed within the first thirty (30) days of employment.

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