Digital and Social Media Strategist/Manager

Rust-Oleum Corporation

Solving challenges is the very foundation of who we are. After all, in the beginning, our founder, sea captain Robert Fergusson, didn’t particularly care about paint. He just wanted to keep his ship intact. That’s why, when he noticed that an accidental splash of fish oil had stopped the relentless spread of corrosion on his rusty metal deck, he immediately recognized it for what it was: A valuable solution.

The same passion that drove the Captain to spend his next few years creating the world’s first rust-preventative paint still drives us today. When we see a problem, we work diligently until we've perfected a solution—which has led to some of the most cutting-edge, durable and innovative products in the industry.

If you've got a surface you need to protect or a look you want to transform, you've come to the right place. We have a coating for every challenge.

Welcome to Rust-Oleum, home of trusted quality—and powerful solutions—since 1921.

Position Details

Digital and Social Media Strategist/Manager
Northern Illinois
Vernon Hills, IL

As our Digital and Social Media Strategist you will generate awareness and drive growth for the brand by developing and implementing social media and digital marketing strategies, advertising campaigns and always-on content plans. They work with a small internal team to produce videos and photography, copy, social/digital graphics, plan and execute tactics to drive follower growth and brand engagement, and prepare analytics and social listening reports. Our hybrid work environment includes two (2) remote days/week.

Here is what you can expect:

  • Embedded member of the brand team regularly attending and actively participating in key meetings; actively executing and reporting on tactics to support brand priorities 
  • Responsible for defining, selling in, and implementing an organic social channel strategy and always-on content plan to drive follower growth and brand engagement 
  • Oversees social media content planning, production publishing, and community management for all social platforms including but not limited to Facebook, Youtube, Instagram, Pinterest, TikTok, etc. 
  • Collaborates with videographer/photographer and copywriter to create engaging social media content supporting key growth objectives for the brand 
  • Communicates monthly production plans and content calendars to internal stakeholders 
  • Proactively seeks out low risk, high-impact opportunities to surprise and delight consumers on behalf of the brand or opportunities to produce agile content (reactive toreal-time trends) and works with a small internal team to quickly act on those opportunities 
  • Collaborates with internal teams to support sponsorship programs, events and ad campaigns based on business objectives. Collaborates with PR and advertising team and represents brand at events. Networks with micro-influencers online and in person at events 
  • Conducts social listening exercises, analyzes content performance and regularly prepares reports on trends, insights and opportunities 
  • Manages, mentors, and develops two direct reports
  • Bachelors Degree in Communications, Public Relations or related field 
  • 3 + years of social media experience in an agency or corporate environment (consumer goods experience preferred) 
  • Proven experience using social media channels, tools, techniques and best practices for business is an absolute must 
  • Experience with Sprinklr or other social media management platforms is a plus 
  • Demonstrated ability and desire to proactively identify, understand and communicate significant opportunities, findings, issues or concerns to leadership and fellow associates a must 
  • Experience analyzing social analytics and listening data 
  • Working knowledge social listening and publishing tools including social listening software; experience with Sprinklr and/or Brandwatch a plus 
  • Working knowledge of web, search and social analytics tools; experience with Google Analytics, Facebook Insights, or Pinterest Analytics a plus 
  • Proficient in Microsoft Office programs 
  • Excellent writing skills 
  • Excellent digital research and communication skills 
  • Proactive, go-getter attitude--not afraid to take on new challenges and projects 
  • Able to juggle daily responsibilities with multiple projects and deliverables on tight timelines 
  • Active listener, a critical thinker and a problem solver 
  • Pays extreme attention to detail 
  • Team player and collaborator 
  • Strong personal, communication and time-management skills 
  • Willing to go the extra mile to get the job done 
  • Resourceful, self-starter with the ability to work independently

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