The Digital Audience Strategist partners with campaign owners, channel owners, media agencies, data scientists, and IT to develop new audiences and deliver them to the activation platforms that support the targeting and personalization of all channels, including trustage.com, paid media, and email. This role will leverage new technologies to help make CUNA Mutual Group’s marketing efforts more data and analytics driven. In addition, this individual ensures that quality performance data is captured, and tools are developed to support digital performance reporting and audience insights mining.
The Digital Audience Strategist is responsible for the operation of the company’s Data Management Platform (DMP) in support of Marketing’s business objectives. S/he ensures the data collected into the Data Management Platform supports the segmentation needs of marketers and agencies across all digital channels. The Digital Data Platform Analyst leads development of new audience traits and segments, performing testing, and deploying segments to agency media buying platforms, the trustage.com personalization platform, and other programmatic activation platforms.
Location: Madison, WI or Chicago, IL areas.