Digital Campaign Analyst - Paid Search

Mueller Communications

Mueller Communications, a well-established and highly regarded public relations and marketing firm, is looking to add a Digital Campaign Analyst focused on paid search to its talented team of professionals. Our clients have high expectations and we are looking for another A-player to join us in delivering above those expectations. Our process is one of collaborative problem solving and this position is ideal for someone who enjoys being part of a close team and is looking to grow professionally through mentorship and challenging client work. Mueller Communications is a leading Wisconsin full-service communications and marketing firm. Our services range from public relations and earned media to sponsored media, relationship building, local lobbying and public affairs and design and video services. At Mueller we are a team of the best, most creative communicators and strategic problem solvers who work tirelessly to leverage our unique and personal relationships, expertise and experience to make things happen for our clients.

To top it off, we like to have a little fun in the process.

http://www.MuellerCommunications.com


Position Details

Digital Campaign Analyst - Paid Search
Job
Full-time
12/29/2020
Southeast Wisconsin
Milwaukee, WI

Our ideal candidate will have a passion for and expertise in PPC with at least 2 years of hands-on PPC experience. This candidate’s primary role will be to work with clients and client teams to architect best-in-class paid search campaigns and manage the day-to-day operations of multiple accounts. Doing so requires frequent communication with internal client teams, clients, vendors, and account reps at Google. We are looking for a data-driven analyst who can measure and optimize toward increased conversions and ROAS (return on ad spend) as reported by Google Analytics. Someone who loves to learn and evolve as conditions change.

This candidate will also assist in broader programmatic display campaigns, sponsored social media, as well as play a role in a client’s broader online presence. This will include optimization of Google My Business profiles, and working with our SEO team to track and maximize overall online exposure. Ad campaigns managed by our Paid Search Analysts serve a diverse set of organizations including local, national, non-profit, for-profit, professional services, and eCommerce.

The diversity of our client base is a source of financial strength and stability. It also keeps us fresh and learning new approaches every day. Because Mueller Communications is a full-service communications firm, many campaigns cut through all four forms of media (Paid, Earned, Owned, and Social). Because of this, we value a team member’s ability to communicate across these channels, helping the overall team cascade key messages through multiple channels.

Minimum Requirements:

  • 2+ years paid search experience
  • Passion for digital marketing, trends and tools
  • Excellent written and verbal communication skills
  • Excellent client communication skills, including the ability to humanize data for client understanding
  • Keyword research and campaign budget recommendation experience
  • Experience with Google Analytics, Google Search Console, and Google Tag Manager
  • Experience optimizing conversion architecture and ROAS
  • Google Ads/Google Analytics Certified

Bonus Attributes:

  • Google Shopping experience
  • YouTube campaign management experience
  • SEO experience with proven record of improving client search ranking
  • Yext platform and online directory experience
  • Programmatic display experience
  • CRM database building and management
  • CRM and/or marketing automation experience
  • Call and/or live chat tracking experience

This position offers a competitive salary, and full benefits including PTO, insurance, retirement benefits and other company perks.



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