Digital Campaign Specialist

Jigsaw, LLC

The first thing we’d say is, we’re not an advertising agency. We are inventive partners in growing your business; we are problem-solving experts; grand opportunists; and masters of communication. We listen to our clients—and their customers—to facilitate brand conversations that result in 1) the most relevant and effective solutions and 2) the best working experience for our clients. In other words, it’s not just what we do, but how we do it that makes working with Jigsaw different.

Our core competencies include everything on the “typical” capabilities list: strategic planning, research, advertising, web and interactive development, social media planning and execution, brand identity management, design, collateral, media, direct marketing, public relations, promotions, etcetera.

However, our capabilities are limitless—because we do whatever needs to be done to solve a problem or take advantage of an opportunity. That could be a television spot, media relations, a coast-to-coast mobile marketing program or a custom software application. And we do it with passion, creativity and deft execution.

Our ultimate mission—and the ultimate end benefit for you—is that our clients are not only completely confident in our ability to help them reach their goals, but that they are also—inspired.

Position Details

Digital Campaign Specialist
Southeast Wisconsin
Milwaukee, WI

Jigsaw is looking for a motivated Digital Campaign Specialist with 2-3 years of experience who will be responsible for the operation, optimization and analysis of paid search and social media campaigns on behalf of our clients. This position is based in Milwaukee.

Digital advertising plays a unique and important role in overall campaign strategy. The Digital Campaign Specialist will not only operate on a tactical level within paid search and social media campaigns but will help ensure those pieces fit in the bigger picture. Communication is key. Jigsaw’s highly collaborative environment means regular face-time with team members across all disciplines as well as client-facing interactions.

  • Performs procedures including but not limited to keyword research, competitive analysis and ad creation for new and existing paid search campaigns
  • Executes and optimizes paid social campaigns according to media plans 
  • Manages spend against budgets, including estimating monthly costs and reconciling discrepancies 
  • Executes tests (A/B and Multivariate) on ad copy, bidding strategies, landing pages and audience definitions, among others 
  • Recommends audience creation for retargeting and other related opportunities 
  • Monitors key performance metrics from multiple data sources and provides tactical recommendations 
  • Customize campaign management and optimization based on individual client business objectives and KPIs 
  • Works with and supports cross-discipline teams to help coordinate and implement digital campaigns 
  • Manages internal documentation to keep campaigns organized and other team members informed 
  • Synthesizes data into actionable information to present to clients at a variety of levels of sophistication
  • 2-3 years experience in the following: 
  • Managing digital marketing campaigns 
  • Google Ads platform 
  • Facebook Business Manager platform 
  • Facebook Pixel 
  • Google Analytics, Google Tag Manager 
  • Exceptional copywriting skills 
  • Strong research and analytical skills for assessing data and deriving meaningful insights 
  • Proficiency in Microsoft Word, Excel, and PowerPoint 
  • Ability to multitask and prioritize, especially when dealing with concurrent projects and deadlines 
  • Attention to detail and focus on the quality of results 
  • Conscientious and considerate of the whole team and the big picture 
  • Self-motivated and focused on accountability and owning results 
  • Experience with content management and e-commerce systems a plus 
  • Growth-oriented with the desire for an expanding role in the agency’s future

80-90% remote

Competitive salary and benefits

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