Digital Channel Manager

Job Title: Digital Channel Manager

FLSA Status: Salary

Reports To: Digital & Ecommerce Director

Festival Foods is seeking a Digital Channel Manager to join our Marketing team. This position is responsible for maximizing the use of digital technology programs and platforms to drive efficiencies within our Marketing team process. By leading a positive digital guest experience, we will meet the ever changing needs of our guest. We are looking for a skilled leader to help evolve our technology capabilities and expand our digital strategy.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Is the subject matter expert (SME) for digital channels and is knowledgeable of the channel best practices; can identify areas of opportunity for us to communicate with our guest in an efficient and effective way 
• Manage and maintain our websites via our Content Management System; optimizing the website for best guest experience on all devices, making sure the site stays ADA compliant, manage SEO and develop landing page templates for cross functional teams to execute marketing campaigns 
• Use Google Analytics to create dashboards on how guests are using our websites, share with a cross functional team what resonates with our guests and develop website KPIs 
• Oversee day to day operation of our email program which includes, but is not limited to email templates, reporting, email list health, acquisition and performance 
• Manage our Mobile messaging platform by creating personal and valuable engagement between our consumers and our brand; develop acquisition strategies and KPIs 
• Is responsible for managing and maintaining our customer service software tool and the Guest Service Specialist 
• Maintain knowledge of our technical vendor service offerings and develop channel roadmap to enhance our guest communication 
• Uses data, competitive analysis and industry standards to develop channel norms, templates, and key performing indicators (KPIs); monthly dashboard of channel performance for website, email and mobile club 
• Works collaboratively with cross functional peers on digital content strategy and executuion 
• Day to day contact for each channel vendor assuring the statement of work (SOW) is being met and issues are being resolved within the service level agreement (SLA) 
• Stay current on Digital Marketing best practices, industry trends and standards and CAN-SPAM compliance

QUALIFICATIONS:

• Google Analytic Certified 
• 5+ years managing digital channel strategy 
• Bachelors or Associates degree in Business, Communication, Marketing, or related field 
• Experience in digital vendor management and content management systems 
• Possess a high level of technical knowledge and technical writing skills; the ability to summarize digital enhancements and complex technical issue to associates at all levels 
• Effective collaboration skills 
• Ability to take ownership of a problem and see it through to completion 
• Demonstrated ability to work independently and is a self-starter; can identify opportunities and execute solutions with existing resources 
• Ability to work in a fast paced retail environment 
• Some travel may be required