Digital Commerce Media Planner (Omni-Channel)- Hybrid

Post Consumer Brands

Business Unit Overview

At Post Consumer Brands, we have more than 125 years of experience making the breakfast cereals that people love. And even after a century, we're still innovating. We are driven by our mission to Make Better Happen - and we want YOU to join our team!

Brand

With names like Pebbles, Honey Bunches of Oats, Great Grains, and Malt-O-Meal in our portfolio, we’ve earned more spots in the top 50 best-selling brands than any other cereal company. And as the third-ranked company in the cereal category, our business is growing. That’s where you come in. Our company is a hearty mix of ambitious people who want to make great things happen.

Location Description

Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.

https://www.postconsumerbrands.com/

Position Details

Digital Commerce Media Planner (Omni-Channel)- Hybrid
Job
Full-time
1/27/2023
Twin Cities Metro
Lakeville, MN

Overview:

Position is HYBRID Post Consumer Brands is seeking a Digital Commerce Media Planner to help build and execute data driven digital marketing programs. Planning, measuring and optimizing digital media programs is a key part of this role, and ecommerce experience is a plus. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.

Responsibilities and Accountabilities:

Media Planning

  • Digital media campaign planning, activation, and optimization across tactics including digital display, video, email and more 
  • Plan retail media budgets across wide variety of e-commerce channels including Instacart, Amazon, Target, Walmart and more 
  • Lead retail media capabilities evaluations and provide recommendations for future spend

Media Measurement

  • Outline measurement goals for media spend across subset of retail partners 
  • Translate data into actionable insights, identifying opportunities and risks 
  • Assess media performance on key e-commerce metrics (ROAS, iROAS, influenced sales) and communicate impact of programs to the broader organization 
  • Continuously monitor and analyze programs, improving upon the understanding of our audience and identifying opportunities to increase impact

Creative Strategy

  • Creative approach and execution for paid media across multiple e-commerce channels 
  • Own full creative process flow for retail media: initial requests, feedback, internal & external reviews, deployment 
  • Lead process for creative optimizations & testing strategies, including A/B testing

Strategic Collaboration

  • Work with cross-functional teams including Brand, Sales, & MarComm 
  • Combine brand insights with sales priorities & deploy into digital media investments 
  • Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs 
  • Educate partners on the changing landscape of digital & retail media

Education:

  • BA required. Marketing, Communications, or Journalism preferred.

Experience:

  • 1+ years marketing, media planning, and/or strategy experience, ecommerce experience a plus 
  • Digital experience on agency or client side preferred 
  • Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them 
  • Transparency: are direct, factual, and straight-forward 
  • Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions 
  • Critical thinker with strong, proven analytical skills 
  • Detail oriented with excellent organizational skills 
  • Experience in multiple digital media channels, search, programmatic and social experience preferred 
  • The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities 
  • Excellent written, communication, and presentation skills

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