Reporting to the Executive Director of Marketing and Communications, the Digital Communication Specialist designs and leads the web and digital strategy for Alverno College, including a priority focus on alverno.edu. The Specialist counsels and leads key stakeholders to ensure that Alverno’s brand and reputation are creatively represented through the College’s digital properties, including social media. Position exercises a high degree of initiative, judgment and attention to detail. Must have a deep understanding of communications and interactive marketing, including website development, social media, email, web metrics and analytics, SEO, SEM, PPC, and online advertising. Must be passionate about continuous improvement and working in a mission-driven environment.