Digital Communication Specialist

Reporting to the Executive Director of Marketing and Communications, the Digital Communication Specialist designs and leads the web and digital strategy for Alverno College, including a priority focus on alverno.edu. The Specialist counsels and leads key stakeholders to ensure that Alverno’s brand and reputation are creatively represented through the College’s digital properties, including social media. Position exercises a high degree of initiative, judgment and attention to detail. Must have a deep understanding of communications and interactive marketing, including website development, social media, email, web metrics and analytics, SEO, SEM, PPC, and online advertising. Must be passionate about continuous improvement and working in a mission-driven environment.

The following information is not meant to be all-inclusive. Other duties and responsibilities may be assigned as necessary.

• Designs and leads efforts to deliver the best web and digital experience to all Alverno College constituencies. 
• Manages interactive projects from conception through completion, working collaboratively with internal and external partners to define objectives, scope and priorities, establish timelines, and achieve successful implementation. 
• Consults with College web content owners to understand needs and make strategy recommendations to enhance the College’s digital properties, as well as provides support to College web content owners. 
• Maintains and updates the College website daily, ensuring exceptional usability experience and compliance with federal and state accessibility guidelines. 
• Oversees all College-owned social media platforms, working collaboratively with campus partners to ensure that the vibrant Alverno experience is visible to prospective students and their families. 
• Uses metrics that measure the value of content, content accuracy and search relevance.
• Maintains and reports web analytics to track trends, lead generation efforts and campaign results. Monitors and evaluates competitive environment, use of digital concepts, and industry trends to ensure that Alverno remains an active adopter of new technologies, best practices and interactive solutions. 
• Manages relationships with vendors and partners, including digital agencies. Demonstrates a strong sense of entrepreneurial energy and enthusiasm and has a track record for delivering strong results. 
• Requires a flexible and collaborative work style and the ability to interact effectively with a variety of audiences internally and externally. 
• Serves as an engaged, collaborative member of the Marketing and Communications team.
• Participates in department meetings, committees and official College functions. Performs other tasks as necessary to support the mission of the College.

1. A bachelor’s degree in Marketing, Communications, Journalism, Media Web Design, User Experience, Technical or Visual Communication or a related field is required. Journalists and communicators with applied digital skills and experience are highly encouraged to apply. 
2. Four years of digital marketing work, with progressively responsible experience, in a complex environment is required. Higher education and/or nonprofit experience is beneficial but not required. 
3. Must be skilled in working with a content management system and have knowledge of HTML and CSS, as well as experience working with the Adobe Creative Suite. 
4. Must be deeply knowledgeable about and experienced in social marketing and e-marketing communication, including, but not limited to, Instagram, Facebook, LinkedIn and Twitter. Occasional night and weekend contributions needed. 
5. Requires excellent written and oral communication skills, including keen attention to detail. Requires the ability to communicate and respond to internal and external partners professionally, as well as the ability to explain technical content to a non-technical audience.
6. Must be self-directed with strong problem-solving skills, including the ability to develop innovative approaches and ideas and meet challenges with resourcefulness and humor. No egos, please! 
7. Must have the ability to handle confidential materials and information in a professional manner. 

Successful candidates will have a demonstrated commitment to promoting diversity, inclusion, and multicultural competence in an educational and work environment and must be willing to contribute to the College’s strategic plan of inclusion.