Digital Communications and Marketing Manager

Second Harvest Heartland


Second Harvest Heartland believes no one should ever go hungry, as our region produces more than enough food for everyone. Helping hungry neighbors find their next meal—so they can thrive at work, in the classroom and in their communities—is what drives Second Harvest Heartland, its partners and supporters. Beyond feeding hungry neighbors, Second Harvest Heartland believes in the importance of our work to help sustain our environment.

Second Harvest Heartland was created on October 1, 2001, when Second Harvest Greater Minneapolis and Second Harvest St. Paul joined forces to bring together more than 44 years of combined history and experience to the fight against hunger.

Position Details

Digital Communications and Marketing Manager
Twin Cities Metro
Brooklyn Park, MN


The manager will build and execute innovative digital campaigns and act as a consultant for the organization’s communications and marketing strategies. Working closely with both the communications and direct marketing teams, the strategist will also collaborate across all teams within the organization to ensure the full work of the organization is richly represented online. A core contributor to the organization’s growing thought leadership, fundraising and new initiatives, the strategist will help guide this leading nonprofit’s growth. A successful candidate must demonstrate a background in communications and an understanding of digital marketing, advertising, social media, and strategy. The ability to quickly respond to complex issues strategically is a must.


By enabling Second Harvest Heartland to tell powerful stories, change misperceptions around hunger and raise needed program funds, the digital manager contributes to the organization’s mission and improves the health of our community. The team member will demonstrate the organization’s core values: we’re all in this together; we deliver; we innovate; we lead with our hearts; and we believe differences make us stronger.

Key Responsibilities:

  • Act as a thinker on digital strategy and consult throughout the organization 
  • Oversee and execute digital editorial and advertising plans, and partner on fundraising plans 
  • Support the public introduction of new initiatives through strong digital communications plans 
  • Support public affairs and advocacy efforts through strong digital campaigns and guidance 
  • Support fundraising efforts through strong content, execution and analysis to grow revenue 
  • Create increasingly strong engagement with online audiences and attract new donors, followers and enthusiasts 
  • Use data to guide decision making and investments 
  • Oversee video assets, support shooting, editing and archiving video 
  • Develop a digital influencer strategy in close collaboration with the social media coordinator 
  • Manage members of the digital team 
  • Manage technical support of websites and other digital assets using staff and vendors as needed


  • Demonstrate behavior consistent with SHH’s mission, vision, and values daily. 
  • Understand safety policies and actively promote safe practices in the workplace. 
  • Ability to build strong, constructive relationships with a diverse range of individual and organizational partners, where common goals can be discovered, jointly shared and owned for maximum impact. 
  • Demonstrate the ability to support the work of others. A high level of understanding and respect for the urgency and needs of others. Ability to see how actions impact others. Willingness to put the needs of internal and external customers first. 
  • Support innovation with an openness to new ideas, learning from others and flexibility to support change as needed. 
  • Demonstrate the ability to identify issues or areas of improvement and the willingness to address them. 
  • Maintain confidentiality of personal information of employees, clients, donors and others. 
  • Demonstrated enthusiasm and positive attitude.


  • A combination of education and experience generally attained through a bachelor’s degree in a related field(s) (marketing, communications, advertising, digital and social media strategy) and a minimum of 6 years of experience in professional setting performing marketing and communications work 
  • Deep understanding of digital and social media analytics platforms and tools (i.e., Google Analytics) 
  • A strong track record of building and nurturing strong digital and social communities 
  • A proven track record of achieving digital and social media results 
  • Experience using digital and social tools to achieve fundraising goals 
  • Strong experience driving social media ad campaigns on Facebook, Twitter, Instagram and other social media platforms 
  • Experience building digital ad programs 
  • Familiarity with video production and editing software and tools 
  • Experience using a CMS to publish website updates 
  • Some experience with hand-coding html and css 
  • Experience with social media listening and management tools like Hootsuite 
  • Some experience developing effective paid and organic search strategies 
  • Demonstrated exceptional customer service skills to create a welcoming and inclusive environment where everyone is valued 
  • Ability to work closely with creative teams 
  • Demonstrated ability to plan, manage and follow through on multiple daily tasks and projects. 
  • High-level project management skills and ability to meet multiple competing deadlines. 
  • Demonstrated ability to manage and motivate people 
  • Ability to work with flexibility, efficiency and enthusiasm, both individually and as part of a team in a fast-paced, high-demand environment


  • Superior writing skills and ability to synthesize information from various senior level sources 
  • Ability to work across team boundaries to get information and keep multiple projects moving 
  • Self-directed and able to move work forward with little supervision. 
  • Comfortable with ambiguous situations or goals, with the ability to organize a plan and implement a solution. 
  • A passion for staying on top of digital and social media trends and changes in the industry. 
  • Understanding of the role social media and online marketing play in building community support and raising funds for a non-profit.

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