Digital Communications Manager

Summary/Objective:

The objective for this position is to use digital content and media strategies to achieve our outreach, engagement, and fundraising goals. The Digital Communications Manager will help establish and build our brand, serving as the voice of the Milwaukee Jewish Federation in the digital landscape. A creative and strategic thinker, this individual will develop and execute digital communication strategies as part of a cross-functional marketing and communications team.

Essential Functions:

Plan

• Develops comprehensive, data-driven, strategic digital marketing plans across owned and paid channels.
• Identifies the appropriate platforms, tactics, and budgets to reach various target audiences.
• Determines how to use digital media tactics to pull constituents through the engagement funnel with a focus on the unique challenges of federated giving.
• Translates the Federation’s brand identity into digital communications; maintains brand standards and ensure compliance across all marketing and communication channels.
• Consults with internal marketing clients on achieving their goals through digital media.

Execute

• Develops and implements digital marketing campaigns that meet internal objectives.
• Creates and manages a robust content calendar for all digital platforms, including but not limited to the website, email, and social media.
• Develops and implements SEO/SEM strategy to drive brand engagement and conversions for the Federation.
• Manages all social media writing, design, posting and advertising.
• Creates and designs graphics to display on all channels.
• Creates videos and other engaging digital content to convey specific messaging.
• Manages website content.
• Manages email campaigns.

Evaluate

• Establishes and tracks key performance indicators using tools like Google Analytics, Facebook Ads Manager, Constant Contact, and other digital measurement platforms.
• Analyzes data to evaluate performance and identify issues and opportunities.
• Develops and implements recommendations for improving performance based on objectives.

Additional Functions:

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, and efforts associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change (i.e., changes in personnel, workload, or technological developments).

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Education/Experience:

• Bachelor’s degree in marketing, communications, digital media, communications, or a related field.
• Intermediate digital marketing skills.
• Minimum of two to three years of related work experience in digital communications and content creation.
• Knowledge of current trends and innovations in social media, digital measurement, and analytics
• Proven ability to develop and design relevant and engaging content that aligns with brand strategy.
• Proven understanding of using key research sources to identify target audiences and creating digital strategies to message those audiences through organic and paid media opportunities.
• Superior writing and proofreading skills, excellent oral communication skills.
• Organized with ability to handle tight deadlines and multiple projects with limited supervision.
• Well-developed ability to communicate and collaborate cross-functionally.
• Valid driver’s license, reliable transportation, acceptable driving record.

Desired Technology Skills:

• Highly proficient in Facebook and Instagram, including content creation, implementation and reporting.
• Proficient in Facebook and Instagram advertising strategy and implementation.
• Proficient in smart phone camera photography (settings, filters, etc.)
• Proficient in web-based design tools (such as Canva or PicMonkey).
• Proficient in website content management system (such as WordPress).
• Proficient in email marketing (such as Constant Contact).
• Proficient in Office 365 (Outlook, Word, Excel, PowerPoint).
• Experience using Google AdWords and Google Analytics and using data to drive decisions.
• Experience in implementing and managing SEO/web advertising campaigns.
• Experience with Adobe Creative Cloud.
• Experience with video creation and related software (such as Final Cut Pro, iMovie or Powtoon).
• Experience with digital SLR camera/video. 
• Experience with CRM databases. 
• Experience with project management tools (such as Basecamp).

Salary of $5,000 - $55,000 annually.

Vacation, Personal Days and Holiday Policy:  You will be eligible for paid vacation leave, accrued throughout the year. Personal days are available as well as some federal holidays (New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day), Jewish holidays that prohibit work, and days that MJF does not operate.

Health and other medical insurance plans: Standard professional staff benefits package to include medical, dental, vision, and voluntary insurance, Health Reimbursement Account and Health Savings Account programs.