Digital Communications Specialist - University Marketing and Communications - 19180



Founded in 1868, UW–Whitewater is one of eleven comprehensive universities in a public higher education system that also includes two doctoral institutions and a statewide Extension. UW-Whitewater’s main campus is located in Whitewater, with a branch campus in Rock County, in the city of Janesville. Together, these campuses form a preeminent academic institution driven by the pursuit of knowledge, powered by a spirit of innovation, and focused on transforming lives. UW-Whitewater’s campuses are located conveniently near Milwaukee, Madison, and Chicago, and thus offer the advantage of beautiful small-town environments with easy access to the cultural and commercial opportunities of major metropolitan areas.

The Warhawk family — led by caring faculty and staff — is devoted to student success within a broad range of academic programs offered at the associate, bachelor, master, and doctoral levels. These include both on-campus and online programs, and span the disciplines, from the theoretical to the applied, and encompass study in the arts, business, education, humanities, natural sciences, social sciences, technology, and professional and interdisciplinary programs.

UW-Whitewater has a special mission within the UW System to serve students with disabilities and, as such, embraces the principles of universal design and is one of the most accessible campuses in the nation. The campuses have more than 200 student organizations and UW-Whitewater’s intercollegiate athletic teams compete at the NCAA Division-III level. UW-Whitewater is committed to seeking and sustaining a culturally and ethnically diverse campus environment, building a diverse faculty and staff with expertise and interest in serving students with diverse needs, backgrounds, ethnicities, abilities and other distinct characteristics in respectful, sensitive and understanding ways. The University of Wisconsin-Whitewater is an Equal Opportunity and Affirmative Action Employer, and actively seeks and encourages applications from women, people of color, persons with disabilities, and veterans.

Position Details

Digital Communications Specialist - University Marketing and Communications - 19180
Southwest Wisconsin
Whitewater, WI


The Department of University Marketing and Communications in the Division of University Relations at the University of Wisconsin-Whitewater seeks a Digital Communications Specialist (Communications Specialist, CM004).

Academic staff positions are provided fixed term appointments with annual renewals unless otherwise noted. Reappointment for subsequent terms is dependent on performance, University funding and external forces.


The Digital Communications Specialist is responsible for planning, creating, implementing, and monitoring digital communications in support of the University’s goals, branding efforts and mission to transform lives. The position reports to the Executive Director for University Marketing and Communications.

The Digital Communications Specialist is primarily an on-site position with job duties performed at a designated work site. Occasional remote, off-site work is allowed with supervisor approval. Candidates must be able to work some evenings/weekends.


A. Manages the University’s flagship social media channels:

  • A1. Plans, creates, organizes and posts content to Instagram, Facebook, YouTube and Twitter 
  • A2. Plans, creates and executes social media campaigns in collaboration with other departments/units. 
  • A3. Responds to messages and engages professionally with social media followers. 
  • A4. Monitors and records analytics. 
  • A5. Keeps current on best practices and trends as they relate to the University’s social media strategy and University goals. 
  • A6. Coordinates with University marketers on social media marketing initiatives. 
  • A7. Serves as a social media consultant to other University users and as a University social media policy expert.

B. Writes and publishes content for communication and marketing channels:

  • B1. Writes, designs and publishes weekly email newsletter for the University. 
  • B2. Writes, develops, edits and publishes content and copy for a variety of digital platforms to align with strategic initiatives and communication and marketing campaigns. 
  • B3. Writes compelling and engaging website content that will rank well in search engines and provide high value to the University’s target audiences. 
  • B4. Designs and publishes internal and external email communications as necessary.

Minimum Qualifications:

  • A bachelor’s degree 
  • A minimum of three years of professional work experience involving communications, writing, marketing, journalism, or related field

Knowledge, Skills and Abilities:

  • Demonstrated ability to write compelling and engaging content 
  • Exceptional written and verbal communication skills 
  • Employs positive interpersonal skills and the ability to forge strong partnerships and relationships across the university and external partners 
  • Has an ability to interact respectfully with people from diverse socioeconomic, cultural and ethnic backgrounds 
  • Strong multitasking and organizational skills 
  • Ability to work as a true collaborator and team player 
  • Desire to work with and mentor student employees and interns 
  • Experience with CMS 
  • Performs duties with a high degree of accuracy, independence and discretion, while keeping the Executive Director for University Marketing and Communications updated on issues that arise 
  • Serves as an active participant in complying with applicable safety rules and regulations, including necessary training and drills 
  • Fluency in English, candidates who are also fluent in Spanish are encouraged to apply


Well-qualified candidates can expect a salary commensurate with the candidate’s education, related experience, and qualifications. The minimum starting salary for this position is $45,000 and the maximum starting salary is $50,000.

UW System employees receive an excellent benefit package. To learn more about the UW System’s comprehensive benefit package, review the UW System Employee Benefits Brochure.

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