Digital Communications Specialist

American Institute of Steel Construction


The American Institute of Steel Construction (AISC), headquartered in Chicago, is a non-partisan, not-for-profit technical institute and trade association established in 1921 to serve the structural steel design community and construction industry in the United States. AISC’s mission is to make structural steel the material of choice by being the leader in structural-steel-related technical and market-building activities, including: specification and code development, research, education, technical assistance, quality certification, standardization, market development, and advocacy. AISC has a long tradition of service to the steel construction industry providing timely and reliable information.

As part of AISC's mission, we emphasize:

  • Increasing the structural steel industry's share of the construction market
  • Unifying the industry with a common purpose
  • Increasing the structural steel industry’s share of the construction market
  • Supporting and improving the ability of the structural steel industry to be both innovative and competitive in a worldwide construction market

Since its establishment, AISC has conducted its numerous activities with a scrupulous sense of public responsibility. For this reason, and because of the high caliber of its staff, the Institute enjoys a close working relationship with architects, engineers, code officials and educators who recognize its professional status in the fields of specification writing, structural research, design development and performance standards.

AISC represents the total experience, judgment and strength of the entire domestic industry of steel fabricators, distributors and producers. The scope and success of its activities could not be achieved by any one member of the industry. The nation shares the rewards of these activities – through better, safer and more economical buildings, bridges and other structures framed in structural steel.

Smarter. Stronger. Steel.

Position Details

Digital Communications Specialist
Chicago Illinois
Chicago, IL

Job Title: Digital Communications Specialist

Reports to: Marketing Communications Strategist


The American Institute of Steel Construction is looking for a dynamic video and social engagement guru to join our communications team. This person will work collaboratively to create compelling content to strengthen AISC’s brand and establish AISC as the thought leader of structural steel design and construction.

Video editing and production experience required.

Duties and responsibilities include the following:

Marketing Communications

  • Content Lead the development of video strategy at AISC Create and/or manage the creation of videos, animations, and other digital presentations to support AISC activities
  • Update content on the AISC website as needed. This includes supporting users and modifying content as requested by stakeholders as well as taking the initiative to propose suggestions for improvements.
  • Provide support for email marketing initiatives, including content creation for email campaigns that support thought leadership goals 
  • Develop multimedia content for both AISC and Modern Steel Construction websites 
  • Work closely with AISC’s publishing department to ensure consistency between print and digital products such as internal staff newsletters and external membership newsletters 
  • Participate in the ongoing redevelopment of AISC websites Collaborate with other departments to create innovative digital content 

Digital Marketing and Social Media

  • Maintain and grow an online presence for AISC and specific programs (including but not limited to NASCC: The Steel Conference, SteelDay, awards programs, competitions, and student activities) on a variety of social media outlets
  • Compile, analyze, and share metrics on a regular basis Create content/social publishing calendars in line with Modern Steel Construction’s editorial calendar
  • Monitor key news and events to highlight relevant information and industry accomplishments
  • Watch the changing social media landscape for shifts that might require a strategic reorientation 
  • Draft monthly reports regarding competitors (concrete, wood, etc.), stakeholders, and policy topics using native platforms and media/social listening tools 
  • Follow and share the evolution of best practices 
  • Proactively suggest new opportunities to tell AISC’s story online


  • Insatiable curiosity and a knack for learning technical concepts and software quickly
  • Must enjoy working as part of a team
  • Ability to take direction, manage multiple priorities, meet deadlines and take initiative 
  • Intermediate to advanced knowledge of social media strategy and implementation 
  • Strong writing and organizational skills 
  • Ability to interact professionally with members, leadership, general public, and staff 

Education and Experience:

  • Video production and editing experience required
  • Experience in all areas of email and social media planning, writing, scheduling, and analysis
  • A background in marketing automation, content management systems, CMS/publishing tools, social image creation 
  • Demonstrated ability to write expressive and engaging content 
  • Experience with web content management and social media optimization (A/B testing, optimal post times, frequency, etc.) 
  • Bachelor’s degree in marketing, communications, new media, or related field preferred 

Application requirements:

In addition to a compelling cover letter, applicants must submit a link to both:

  • Your video portfolio, preferably in the form of a YouTube channel you have managed or to which you have contributed. 
  • Another curated social media presence 

We would prefer that these social media examples demonstrate your work for a client but will also accept examples from your personal brand.

Compensation depends on level of experience. We do offer a competitive salary and great benefits package. 

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