Digital Communications Specialist

The Digital Communications Specialist is responsible for maintaining and enhancing BTC web presence, under the direction of the Executive Director of Marketing & Communications. Position will be responsible for implementing web and digital strategies that enhance Blackhawk Technical College’s internal and external presence, including a priority focus on the College’s website, student portal, and intranet.

Responsibilities:

• Manage, maintain, and update the College website, student portal, and intranet, ensuring exceptional usability experiences and compliance with federal and state accessibility guidelines.
• Contribute to the design, development, and implementation of the overall web strategy and lead Search Engine Optimization (SEO) efforts.
• Collaborate with College partners and Marketing Department teammates to create content for the website, student portal, and intranet that supports the College’s internal and external communication plans.
• Develop, design, and optimize digital marketing campaigns in a thoughtful and scalable manner across multiple channels, in collaboration with the marketing team.
• Maintain and report web analytics to track trends, lead generation efforts, and campaign results. Proactively determine ways to increase web presences.
• Evaluate digital content on the College’s website, student portal, and intranet to ensure integrity, timeliness, and strategic plan alignment.
• Utilize the Marketing Department’s project management system to coordinate and track digital content and follow up on requests.
• Provide applicable training and guidance for end-users of the College’s website, student portal, and intranet.
• Document and maintain processes for digital systems (web, portal, internet, etc.).
• Serve as a liaison to the ITS department for infrastructure requirements and issues related to web systems, including resolving technical issues and working on upgrades.
• Provide backup for social media posting.
• Collaborate and assist in the planning and execution of photography and videography projects.
• Serve as an engaged, collaborative member of the Marketing and Communications team.
• Participate in department meetings, committees, and official College functions.
• Perform other tasks as necessary to support the mission of the College.

Knowledge, Skills & Abilities:

• Strong proficiency with Microsoft Office Suite, Microsoft SharePoint, and Adobe Creative Suite.
• Skilled in working with content management and having knowledge of HTML, CSS, Google Analytics, responsive web design, and web accessibility guidelines.
• Understanding of communications and interactive marketing, including web development, web metrics, SEO, SEM, PPC, and other digital advertising tools.
• Strong written communication skills in a variety of prose styles, including writing for web and social media.

Education & Experience:

1. Bachelor Degree in communications, IT, marketing or related field or an Associate Degree with an equivalent combination or work experience.
2. Two years of work experience within digital marketing/communications.
3. Two years of work experience with Microsoft Office Suite, Microsoft SharePoint, and/or Adobe Creative Suite.

Comprehensive and competitive compensaion and benefits package including paid vacation, sick, and personal time; group health, prescription, dental, vision, and life insurance offered with some premiums partially paid for by the Coillege; participation in the Wisconsin Retirement System with additional elective retirement savings available; Flexible Spending Account; Employee Assistance Program; and Flexible Work options.