Digital Communications Specialist

HSA Bank

HSA Bank is a trusted leader in consumer-directed healthcare (CDH), focusing on Health Savings Accounts (HSAs) for over two decades and serving as both the bank and administrator. Discover how we can support your benefits strategy with our comprehensive account-based health benefit solutions that include HSAs, Flexible Spending Accounts (FSAs), Health Reimbursement Arrangements (HRAs), and Commuter Benefits. With a reputation for outstanding service and thought leadership in the CDH space, we offer one platform and one portal for all of our members. HSA Bank inspires nearly 2.5 million members and more than 35,000 employer groups to own their health by making it easy to access, understand, and afford healthcare. As of December 31, 2017, HSA Bank had $6.3 billion in total footings comprising $5 billion in deposit balances and $1.3 billion in assets under administration through linked investment accounts. HSA Bank is a division of Webster Bank, N.A., Member FDIC.

Position Details

Digital Communications Specialist
Southeast Wisconsin
Milwaukee, WI

As part of the HSA Bank Marketing team, the Digital Communications Specialist is responsible for developing customer-focused digital content for social media platforms, websites, e-newsletters, videos, and webinars that contribute to lead generation, client acquisition, and employer and accountholder retention efforts.

  • Writing and designing engaging content across social media platforms 
  • Curating and executing on social content calendar and innovative social campaigns 
  • Serving as in-house social media expert and provides online reporting/metrics for initiatives 
  • Developing clear and relevant copy for web pages to drive desired behaviors 
  • Producing educational webinars & short videos for a variety of audiences 
  • May research and coordinate social influencer programs 
  • Supports other internal/external digital communications efforts and duties as assigned
  • BA/BS in Business, Marketing, Statistics and/or other related degrees 
  • Passionate about social media with 2-4+ years professional social media experience 
  • Strong knowledge of Sprout Social and social media platforms including Facebook, Instagram, Pinterest and LinkedIn 
  • Excellent time-management, multitasking and organizational skills 
  • Financial and/or healthcare background is preferred, but not required

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