We help packaging machinery companies build their brand and generate leads. Their machines package a lot of the products you see at the grocery store and have in your refrigerator - sorry, we cannot name the actual brands - but think about potato chips, cereal, frozen pizza, candy at the movie theater...our customers’ machines package all of those, and way more!
We’re an outsourced marketing agency that solely focuses on the packaging industry and we speak our customers’ language. We work hard to support each other and provide quality work for our clients. We laugh (sometimes at each other) and don’t take ourselves too seriously. Sometimes things might be a little slow, sometimes things are a little hectic, but we figure it all out, together, and for our clients.
The entire team gets a sense of pride when our customers smile from seeing their ad in a magazine, quote in an article or bright lights on their machine at a trade show. There’s no greater feeling than when a client tells us we played a part in their business having a record year (some actually have them EVERY year). It makes us come back the next day, wanting to work that much harder for them.
You will provide digital strategy and execution for all clients as well as Kondracki Group through social media, web sites, SEO / SEM and email marketing. Primary goal is to increase both client and KG’s digital footprint, brand awareness and engagement in all things digital. The right candidate is a creative, strategic thinker who can bring new ideas to the table. You must have extensive knowledge of HubSpot and have experience with updating web sites, adding pages/blogs,content forms, posting to social media, creating and managing e-blasts, performing analysis, and so on.
You will be asked to perform the following on a daily basis:
- Work closely with account management and content teams on digital strategy
- Report and analyze all client digital activities and make recommendations for improvement
- Maintain a high level of knowledge of digital marketing best practices, reporting trends and new techniques to the team as available
This position reports to the Content & PR Manager.