Digital Communications Specialist

Kondracki Group, LLC

We help packaging machinery companies build their brand and generate leads. Their machines package a lot of the products you see at the grocery store and have in your refrigerator - sorry, we cannot name the actual brands - but think about potato chips, cereal, frozen pizza, candy at the movie theater...our customers’ machines package all of those, and way more!

We’re an outsourced marketing agency that solely focuses on the packaging industry and we speak our customers’ language. We work hard to support each other and provide quality work for our clients. We laugh (sometimes at each other) and don’t take ourselves too seriously. Sometimes things might be a little slow, sometimes things are a little hectic, but we figure it all out, together, and for our clients.

The entire team gets a sense of pride when our customers smile from seeing their ad in a magazine, quote in an article or bright lights on their machine at a trade show. There’s no greater feeling than when a client tells us we played a part in their business having a record year (some actually have them EVERY year). It makes us come back the next day, wanting to work that much harder for them.

Position Details

Digital Communications Specialist
Southeast Wisconsin
Hartland, WI

You will provide digital strategy and execution for all clients as well as Kondracki Group through social media, web sites, SEO / SEM and email marketing. Primary goal is to increase both client and KG’s digital footprint, brand awareness and engagement in all things digital. The right candidate is a creative, strategic thinker who can bring new ideas to the table. You must have extensive knowledge of HubSpot and have experience with updating web sites, adding pages/blogs,content forms, posting to social media, creating and managing e-blasts, performing analysis, and so on.

You will be asked to perform the following on a daily basis:

  • Work closely with account management and content teams on digital strategy 
  • Report and analyze all client digital activities and make recommendations for improvement 
  • Maintain a high level of knowledge of digital marketing best practices, reporting trends and new techniques to the team as available 

This position reports to the Content & PR Manager.

  • Maintain, optimize and update clientsocial media profiles 
  • Manage and execute clientsocial media activities including writing creative copy, designing assets if needed, building and executing posts, reporting and analysis 
  • Manage and execute client email blasts including creative copywriting, design, list management, A/B testing, reporting and analysis 
  • Evaluate and recommend web engagement strategies and tactics 
  • Maintain client web sites in HubSpot including landing pages, blog posts and coordinating new site development projects with external partners 
  • Analyze web traffic and reporting via HubSpot and Google Analytics 
  • SEO keyword/phrase research, review and recommendations including competitive analysis 
  • On-going review, analysis and reporting of SEO activities and SERPs 
  • Research, coordinate and execute SEM and paid social opportunities 
  • Attend events such as HubSpot’s Inbound Conference, Experience Inbound (Milwaukee), AMA Milwaukee and Content Marketing Institute, amongst others 
  • Attend various packaging trade shows as needed 
  • Participate in client calls and meetings as needed
  • 5 years digital marketing experience in a B2B environment 
  • Extensive knowledge of HubSpot is required 
  • Excellent communication skills 
  • Ability to handle multiple projects with attention to detail 
  • Willingness to learn and take pride in your work 
  • Excellent organizational skills with strong degree of self-direction and motivation 
  • Creative thinker with strategic mindset and ability to generate new ideas, troubleshoot issues and solve problems 
  • Experience with email marketing programs such as Constant Contact or Mailchimp 
  • Experience with digital tools such as Google Analytics, SEM Rush, MOZ or Databox 
  • Bachelor’s Degree in Marketing, Communications or similar 
  • Packaging or processing industry marketing experience is a BONUS
  • Medical, Vision and Dental Insurance
  • 401k 
  • Unlimited PTO

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