Digital Content and Copywriter

JOB SUMMARY:

The Digital Content & Copywriter is responsible for developing compelling and brand-aligned written content for various digital and print platforms. This role blends traditional copywriting with digital content strategy, ensuring consistency in voice and messaging across website content, social media, email marketing, advertising, and other institutional communications. The position requires a strong understanding of digital engagement strategies, SEO best practices, and audience-focused storytelling.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

Copywriting & Brand Messaging

• Develop and refine copy for marketing collateral, including digital and print advertisements, brochures, email campaigns, and institutional publications.
• Ensure content aligns with the university’s brand voice, messaging framework, and strategic priorities.
• Work closely with the marketing and communications team to create compelling messaging for enrollment, advancement, and institutional branding initiatives.
• Work with Project Manager to develop editorial or content calendars to ensure strategic alignment and timely delivery of campaigns.

Digital & Social Media Content Creation

• Write and edit content for social media platforms, developing copy that aligns with institutional goals and engages key audiences.
• Tailor content for specific platforms
• Produce digital storytelling content, including blog posts, student and faculty features, and  multimedia narratives.
• Collaborate with designers, videographers, and marketing colleagues to develop integrated digital campaigns.
• Contribute to or manage live updates or stories during events
• Monitor social media trends and engagement metrics to inform content strategy and optimize performance.  

SEO & Web Optimization

• Develop SEO-driven content strategies to enhance website visibility and improve search rankings.
• Ensure website content is engaging, user-friendly, and aligned with institutional priorities.
• Utilize web analytics and content performance data to inform ongoing strategy and content updates.
• Conduct periodic audits of existing web content for accuracy, branding, and optimization 
  opportunities.
• Write or edit meta descriptions, image alt text, and other elements that support SEO.

Collaboration & Strategic Communication

• Work closely with admissions, advancement, and academic departments to craft messaging that supports recruitment, retention, and fundraising efforts.
• Contribute to institutional storytelling efforts by identifying and developing content that highlights the university’s mission, student success, faculty expertise, and alumni impact.
• Stay informed about best practices in digital marketing, copywriting, and audience engagement, recommending and implementing innovative content strategies.
• Provide editorial support to faculty, staff, or leadership with editing or ghostwriting opinion pieces, blog posts, or internal memos.
• Participate in project planning meetings and contributing to timelines and content workflows, especially for large campaigns.
• Assist with messaging to internal audiences when needed

REQUIRED KNOWLEDGE, SKILLS, ABILITIES AND KEY COMPETENCIES:

• Exceptional writing, editing, and storytelling skills across various mediums, with the ability to adapt tone and style for different platforms and audiences.
• Strong proficiency in grammar, style, and adherence to editorial guidelines.
• Ability to write persuasively and develop strategic content for different audiences.
• Experience managing content across digital and social media platforms.
• Proficiency in content management systems, social media scheduling tools, and analytics platforms.
• Knowledge of SEO principles and digital content optimization strategies.
• Strong organizational skills, attention to detail, and ability to manage multiple projects in a fast-paced environment.
• Demonstrated ability to collaborate effectively across teams.
• Strategic thinking and creativity in content development.
• Strong project management skills with the ability to meet deadlines.
• Commitment to diversity, equity, and inclusion in storytelling

MINIMUM EDUCATION/EXPERIENCE:

• Bachelor’s degree in communication, journalism, English, communications, marketing, or a related field OR equivalent experience.
• 3+ years of experience in copywriting, digital content creation, or social media marketing, preferably in higher education, nonprofit, or an agency setting.
• Demonstrated writing, editing, and storytelling skills with the ability to adapt tone and style for different platforms and audiences.
• Experience managing content across digital and social media platforms.
• Working knowledge of SEO principles and web content optimization best practices.

PREFERRED EDUCATION/EXPERIENCE:

• Experience with brand storytelling in a higher education setting.
• Familiarity with content management systems, social media scheduling tools, and analytics platforms.
• Knowledge of AP style and best practices for web writing.
• Experience with video scripting, multimedia storytelling, or email marketing.
• Proficiency in Adobe Creative Suite, Canva, or similar design tools for content creation.

Pay Range: $50,000.00 - $55,000.00 annually

Full-Time Benefits:

We offer a comprehensive benefits package which may include:

• Medical, dental, and vision insurance
• Life insurance
• Short- and Long-Term Disability
• Critical Illness and Hospital Indemnity
• 403(b)
• 403(b) matching
• Paid Time off, including vacation time, paid holidays and safe and sick leave time off
• Employee assistance program
• Flexible spending account (FSA)
• Health savings account (HSA)
• Tuition waiver