Digital Content & Localization Coordinator

KennedyC

KennedyC is a full-service advertising agency serving a host of international, national and local brands. By outthinking instead of outspending, we take the ordinary and make it extraordinary. Implementing progressive and aggressive strategies, we handle all offline and online marketing needs – from direct mail to email, cable to broadcast TV, radio to Pandora, YouTube to Facebook.

https://kennedyc.com/


Position Details

Digital Content & Localization Coordinator
Job
Full-time
1/14/2022
Southwest Wisconsin
Madison, WI

The Digital Content & Localization Coordinator will be responsible for managing the online reputation for our clients and optimizing their local content and listings. This role will implement day-to-day SEO strategies to optimize websites and increase organic search traffic. It will also include optimization, QA and reporting on localization activities. Primary duties will include daily reputation management, implementing SEO strategy, technical optimizations, content strategy, reporting, optimizing web content for new languages, as well as other tasks related to the subject matter.

Responsibilities:

Reputation Management - 50%

  • Monitor and manage daily activity on all client online listings; handle customer issues and feedback as necessary
  • Handle customer issues and feedback on social media and review pages
  • Correspond with account executives and clients to obtain context for online reviews and to determine appropriate response
  • Help guide clients in crisis communication situations
  • Coordinate review page claiming
  • Optimize online listings such as Google MyBusiness, Yelp and Facebook Locations
  • Manage billing information for clients enrolled in online reputation management program
  • Compile analytics for quarterly and bi-annual reporting meetings 

Localization - 50%

  • Use tools like Keyword Planner, SEMRush, and Google Search Console to identify keyword and content opportunities
  • Manage on-site technical SEO efforts (metadata, keyword and content optimization) and collaborating with tech and product teams to ensure best practices are in place for new and existing website content
  • Report on key performance indicators and keyword rank movement
  • Implement day-to-day SEO (both content + technical SEO recommendations), working closely with the web, content & media teams to optimize our sites and increase organic search traffic
  • Collaborate with web/data/development, and social teams 
  • Develop and integrate content marketing strategies 
  • Build new backlinks through outreach 
  • Optimize QA, report on localization activities & update citations
  • Minimum 1+ years of directly applicable experience in SEO or digital communications
  • Experience with Google MyBusiness, Google Analytics, Google Search Console, SEMRush/Moz/Ahrefs
  • Experience implementing onsite SEO efforts (e.g. meta data, structured data, image optimization, etc.)
  • Strong knowledge of how SEO interacts with content and development
  • Keyword research knowledge
  • Working knowledge of site localization
  • Experience working with marketing/content, product and tech teams 
  • Demonstrated experience of specific wins as a result of SEO efforts
  • Microsoft Excel expertise
  • Experience with digital research and vetting sources 
  • Experience with CMS
  • Experience with project management tracking platform
  • Salary commensurate with experience 
  • Competitive benefits package including 401(k) 
  • Summer hours! 
  • Fun, talented coworkers who are a blast to work with
  • Supportive work/life balance


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