Digital Content Manager

About the Position:

The Digital Content Specialist position will report directly to the Director of Communications and work in a dynamic cross-functional team environment with sales and operations. They will be responsible for managing the company website, coordinating and publishing graphics, social media posts, and edited video to all platforms. This person will work in a fast-paced, ever-changing marketing and communications environment dedicated to developing the brand’s identity and voice via next-level content creation across all mediums including print, television, radio, broadcast, and digital. Additional duties include webmaster functions; assisting with public relations and media contacts; assisting with the Legends All-Access Podcast; and designing graphics and content for all platforms.

This person will be successful in this position if they are dedicated to innovation, organization, processes, timeliness, accuracy, and tracking the content that helps to grow brand awareness. This is an excellent opportunity to share your expertise while developing new skills in an exciting sports organization.

Key Responsibilities:

• Upload descriptive copy, multiple images and infographics onto our website, digital social media, and/or other outward facing documents. 
• Proof content uploads for accuracy, quality and keyword density prior to publishing. 
• Maintain product content database so information is consistent across multiple websites and platforms. This includes memberships, sponsorships/partnership, youth camps/clinics, e-commerce, and other products. 
• Track and collect reports for all digital engagement and media impressions. 
• Assist in month-end site performance reports (via google analytics demographics, SEO keyword gains, sales and traffic data, and newsletter performance reports). 
• Lead in the creation of compelling digital content including but not limited to website updates, social media posts, social media objects and contests. 
• Manage and coordinate updates to the online content calendar and content themes to prioritize posts, e-communications and updates to audiences and the best times to engage them. 
• Implement digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. This includes Webmaster functions for the organization. 

Knowledge and Skill Requirements:

• 2+years of media relations and digital communications experience required; 
• Design experience to edit photos and create digital graphics 
• Must possess editing skills with the Adobe Creative Suite;
• Proficiency in Adobe Photoshop and Premiere Pro are required; competency in Adobe After Effects is preferred. 
• Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends); 
• Bachelor’s degree; 
• 2+ years of working for a sports team or league preferred; 
• Excellent writing and communications skills required; 
• Problem solver who knows how to prioritize and manage multiple projects; 
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns; 
• Must have strong work ethic, results oriented, and ability to go above and beyond what is necessary to achieve success; 
• Working knowledge of HTML, CSS, and JavaScript development and constraints; 
• Willingness to work long, irregular hours including evenings, weekends, and holidays, as needed;