Digital Content Manager

UnitedHealth Group

Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day. As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm)

Position Details

Digital Content Manager
Twin Cities Metro
Minnetonka, MN

The UnitedHealthcare Employer & Individual Marketing team is looking for a skilled, Digital Content Manager to join our high-impact team.

The Digital Content Manager will focus primarily on the quality delivery of digital content and measurement for B2B (90%) and B2C (10%) audiences utilizing Adobe Experience Manager 6.4 and higher, Adobe Analytics and Target. In addition, this individual will help implement 3rd party tags on many of these sites and produce simple site traffic reports. Finally, this individual will support the development of new policies and procedures to ensure that digital content delivery and analytics can keep pace with a rapidly growing and increasingly complex digital ecosystem.

This position will report to the Director Digital Marketing Strategist and will work closely with technical and non-technical members of the organization as well as external partners so extremely strong communication skills are a must. The ideal candidate will also be proficient in managing online marketing campaigns and possess an incredibly strong attention to detail and ability to work under tight deadlines.

Primary Responsibilities:

  • Creates, manages and optimizes content for a number of E&I Marketing digital properties (i.e. microsites and landing pages) utilizing Adobe Experience Cloud anchored by Adobe Experience Manager 6.4, Adobe Target and Adobe Analytics 
  • Collaborates with internal and external design resources to ensure proper implementation of digital designs, branding and solutions 
  • Works with agencies to review and provide feedback on wireframes, information architecture and design comps 
  • Implements 3rd party tags (e.g. floodlight, Adobe Analytics, retargeting pixels, etc.) to support campaign measurement and optimization 
  • Partners with analytics resources to help track on report on site metrics 
  • Helps develop and implement content authoring workflows for use across Marketing

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 5 + years in a digital content authoring role with increasing level of responsibility 
  • 5 + years managing multiple projects in a fast past, deadline-driven environments 
  • Demonstrated proficiency with modern content management systems such as Adobe Experience Manager (6.4 or higher) or Sitecore 
  • Expert knowledge of digital analytics tool such as Adobe Analytics or Google Analytics 
  • Experience with optimization/personalization tools such as Adobe Target or Optimizely 
  • Experience with tag management tools such as Adobe Tag Manager/Launch or Google Tag manager 
  • Basic HTML knowledge 
  • Basic Photoshop skills for resizing images 
  • Strong written and verbal communication skills

Preferred Qualifications:

  • Java and CSS 
  • Organizational aptitude with strong follow-through and follow-up 
  • Ability to operate under pressure and meet tight deadlines 
  • Excellent prioritization skills 
  • Be able to work independently and coordinate closely with a team 
  • Command of usability & accessibility best practices

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