Digital Content Specialist - International

The Toro Company

About Us:

With roots dating back to 1914, The Toro Company was built on a tradition of quality and caring relationships. Today, the company is a leading worldwide provider of innovative solutions for the outdoor environment including turf and landscape maintenance, snow and ice management, underground utility construction, rental and specialty construction, and irrigation and outdoor lighting solutions. Through a strong network of professional distributors, dealers, rental stores and retailers in more than 125 countries, we proudly offer a wide range of products across a family of global brands to help golf courses, professional contractors, underground construction professionals, groundskeepers, agricultural growers, rental companies, government and educational institutions, and homeowners – in addition to many leading sports venues and historic sites around the world.

Position Details

Digital Content Specialist - International
Twin Cities Metro
Bloomington, MN

Job Summary:

Lead development and delivery of marketing content and messaging in support of Toro International Division marketing efforts. Coordinate the development and implementation of digital advertising and assist the marketing communication team on special projects in support of the sales and marketing objectives. Manage Marketing and other content on multiple secure websites and in multiple languages. Lead effort in creative web activities that enhance brand awareness and overall ROI targeting B2B or B2C customers.

Duties & Responsibilities:

  • Coordinate, design, create and maintain The Toro International web pages including, product microsites, newsletter sites and promotional landing pages including web analytics and generating reports. 
  • Promotional microsites and campaign landing pages. 
  • Quarterly eNewsletter and promotional emails and maintain the associated upkeep of blog site properties 
  • Collaborate with local and remote international Toro teams to leverage Toro developed on-line content in local market areas. 
  • Continually build expertise in Web tools utilized by Toro Design and Photo Editing tools 
  • Best practices for various graphic file formats (.tif, .jpg, .pdf) 
  • Monitor and coordinate responses to external e-mail directed to Toro blog site(s) or other websites sponsored by Toro’s International Division.

Experience and Knowledge:

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns 
  • Experience in optimizing landing pages and user funnels 
  • E-Commerce and ELOQUA experience a plus 
  • Working knowledge of HTML, CSS, and JavaScript development and constraints 
  • Proficiency with Adobe Photoshop, Dreamweaver 
  • Proficiency with Microsoft Office Suite (Word, Excel, Powerpoint), Sharepoint 
  • Proficiency with Wordpress, Sitecore 
  • Strong analytical skills and data-driven thinking 
  • Up-to-date with the latest trends and best practices in online marketing and measurement 
  • Ability to develop and implement digital marketing strategies - developing, measuring, and reporting on KPIs 
  • Ability to manage content in multiple secure sites and multiple language

« Back